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Market Growth and Diversification Grant
Do you want to sell in France, Germany, Netherlands, US, Canada?
Market Growth and Diversification Grant
Support for companies impacted by Brexit.
Eligibility
5% reduction in UK sales , Enterprise Ireland, Board Bia.
Services Offered
Business strategy development, market collateral scoping, digital marketing strategy, and market research.
Targeted Approach
Develop market-driven strategies and value propositions for target markets.
Localisation
Scope market collateral based on customer profiles and segmentation.
Digital Marketing
Develop a digital marketing strategy for each target market.
Research – Planning – Implementation
Emarkable is here to help companies that have been negatively impacted by Brexit to identify new market opportunities in new countries, develop a market entry plan, and grow exports in markets outside of the UK.
Eligibility
To be eligible for the Market Growth and Diversification Grant, companies must demonstrate that they have suffered a 5% reduction in UK sales in 2020, 2021, or 2022 compared to 2019 levels.
Enterprise Ireland and Bord Bia/Irish Food Board clients that have been defined as being impacted by Brexit are eligible for this support.
How Can We Help?
Enterprise Ireland is offering up to 80% of the costs incurred in hiring a consultant to a maximum grant amount of €36,000.
Emarkable will work with you to develop a market-driven business strategy and value proposition for target markets, scope market collateral requirements based on customer profiles and segmentation localized for the market, develop a digital marketing strategy for each target market and conduct comprehensive market research including in-market consultancy support.
This programme offers a range of benefits including market entry strategy development, market collateral scoping, digital channel development, and comprehensive market research with consultancy support.
With the assistance of this grant, companies can identify new market opportunities, develop a market entry plan, and grow exports outside of the UK. The programme helps companies develop the strategic capability to diversify their markets and mitigate the impact of Brexit.
- Develop a market-driven business strategy and value proposition for target markets. Companies can tailor their approach to different markets and make informed decisions about where to invest their resources.
- Scope market collateral requirements based on customer profiles and segmentation localised for the market. This ensures that companies are delivering the right message to the right audience, increasing their chances of success.
- Develop a digital marketing strategy for each target market. With digital channels playing an increasingly important role in marketing, this is a crucial element of the programme.
- Conduct comprehensive market research, including in-market consultancy support. This helps companies gain a deep understanding of their target markets and make informed decisions about their market entry strategy.
The Post-Brexit: Market Growth & Diversification Grant offers Irish companies the opportunity to develop the strategic capability to grow in existing markets and diversify into new ones outside of the UK.
Phases of the Programme
Our programme has three phases:
Phase 1
Strategy Development – Up to 15 days consultancy
- Set goals, objectives, and KPIs
- Market research and go-to-market planning
- Market segmentation
- Value proposition and messaging
- Development of buyer personas
- Assessment of competitor analysis/benchmarking
- Brand positioning and identity
Phase 2
Planning – Up to 15 days consultancy
- Identifying partners/resellers
- Identification/scoping of assets/collateral required
- Development of a 12-month digital marketing plan
- Identifying in-market activities
- Development of strategy and market launch plan
- Engagement with Enterprise Ireland overseas offices
Phase 3
Ready to Launch – Up to 20 days consultancy
- Market Visits
- Working with in-market consultants
- Further refinement of customer segmentation by market
- Quantify resource requirements
- Local market regulations and standards
- Finalise go-to-market plan
Apply Now
If you’re interested in applying for the Post-Brexit: Market Growth & Diversification Grant, please contact us today. Emarkable looks forward to working with you to help your business grow and diversify!
