Blogs are the most influential commodities on the internet. While in the beginning it was simply an outlet for internet users and early social media adopters to vent their thoughts, blogs have now become a first-stop for many consumers and businesses when trying to find new information. Does that mean blogging for business is something you should consider? According to the Social Media...

B2B certainly has a place on social media and there are many things you can do to ensure success on social as a business to business operation. One of the best things a B2B business person can do online is engaging with peers and potential clients on organised Twitter Chats. Twitter Chats have been invaluable to many people in the enterprise...

Social media is for reaching consumers, right? Well, of course it can be used for that very reason as part of a wider digital marketing strategy, but business to business operations can do very well out of social media networking too. There are plenty of companies who don't operate with the public at all who are using social media to...

Where to find ideas for your next blog post One of the things clients say to us almost every time the topic of blog content comes up is: “I don’t know what we could write about”. In an age when content marketing prevails, it is paramount that businesses are creating engaging content in order to draw in new customers and continue...

While many consider the most important aspect of social media to revolve around B2C campaigns, B2B communications are just as important. Still, this is a slightly differently dynamic and we should take a look at some key steps that can enhance the effects of social media for business.   Know Your Goals Like any digital marketing campaign, you will need to know what...

The majority of PPC (Pay-Per-Click) campaigns are defined by their use of Google Adwords and how this platform affects the ultimate success or failure of such strategies. Unfortunately, there are a number of Google Adwords mistakes that are quite frequent when using this system. Let's take a look at some common pitfalls and why hiring an expert can save you...

Google has always been known to shake up the world of Internet marketing from time to time with news of a looming SEO update. It was recently announced that a new mobile-friendly update is set to come into effect on April 21st. While there are some rumours that still abound, many believe that this upgrade will involve a new mobile-friendly crawler...

If you look at the pay-per-click (PPC) marketing campaigns managed by small and medium-sized businesses, most of them are in a state of disrepair, if not an outright disaster. We’ve reviewed hundreds of Google AdWords accounts and found some worrying insights: • Did you know that over half of AdWords advertisers haven’t checked their account in the past month? • And another 25%...

You may have noticed a new and improved Google sitelinks search box. What is it all about? When displayed, the sitelinks search box will make it easier for users to access specific content on a  website, directly through its site-search pages.   (more…)

We have all heard of search engine optimisation, but is it really as important as all of the hype? Interestingly enough, there are countless entrepreneurs who are still unsure how to answer this question. In essence, SEO is perhaps the most powerful tool that you have in your marketing arsenal. Why is this the case and how can SEO benefit your...