Does My Business Need a Blog?

We hear the question all the time, "Does my business need a blog?" the answer is always yes. Deep down most business owners know they need a blog, most businesses have one. Some don't update it, while others don't have one at all. If they're honest with themselves, they're procrastinating. Perhaps fearing it will cause extra work for little return, and...

5 Content Marketing Myths

As time proceeds, the definition of content marketing expands, as does its importance in business today. That being said, content marketing is a relatively new concept, which means that there are a number of myths circulating about it. We're here to bust some myths about Content Marketing on the blog. Content is the modern marketer's bread and butter. It's the very core...
Visual Search Pinterest

Pinterest Visual Search Can Make your Content More Visible

An underused feature, the Pinterest Visual Search, can help Brands become more Visible Online. At the very core of all Digital Marketing Strategies is the objective of becoming more visible online. Any tool or feature that can improve your brand visibilty is worth considering and Pinterest's Visual Search function is one that a lot of businesses, particularly B2C operations, should be...
Marketing Automation

Should your business be using marketing automation?

Marketing Automation is the future of digital marketing. Although it doesn't take the work out of marketing (far from it), it does make more valuable processes a lot less time consuming, and much more effective. So, the question is: Should your business be using marketing automation? Yes Marketing Automation is kind of a big deal in the world of business sales and...