27 Digital Marketing Tips For Export Business Owners

27 Digital Marketing Tips For Export Business Owners

As an exporter, you make full use of the technology available to enable instant, real-time communication with business contacts around the world. But with all this technology at your disposal, are you formulating your digital strategy correctly? We have devised some tips, specifically created to help export business owners compete on the international stage, and to reach a global market of potential...
What Is Digital Marketing? What You Need to Know

What Is Digital Marketing?

The Internet has enabled even small businesses to compete on a global level. However, in order to get your products in front of your audience and build your profitability, you need to market them correctly. Digital marketing is nothing more nor less than the promotion of goods or services through online channels. It’s that simple. However, it’s also that complicated. Digital...

SSL Certificate ‰ÛÒ Can Your Business Afford to Be Without One?

Website security is a vital issue and most of your customers are tech-savvy enough to know this.  Since 2015 Google’s search results have favoured websites with HTTPS, the proof that communications and transactions are secure. What is HTTPS and SSL? HTTPS stands for Hypertext Transfer Protocol Secure and is a sign that a website is authentic and associated with a web server...

The Personal Touch Puts Power into Marketing Automation

Looking to make the most of your marketing automation? Harness the Power of the Personal Approach. When it comes to marketing automation, using a customer first approach (as opposed to a channel first approach) is a powerful way of personalising the customer experience, gaining valuable insights into each individual lead and building rapport and trust with your prospects. (more…)

How to Take your Marketing Automation to the Next Level

Looking to move your business up a level with Marketing Automation?  Here’s what you need to know. We all know that a personalised and attentive service makes all the difference between a satisfactory customer experience and an excellent customer adventure.  However, when dealing with many prospects, ensuring that each one receives individual attention presents marketers with an overwhelming challenge that may...