Social Influencers: Using Them to Promote Retail Firms

Social Influencers: A Guide to Using Them to Promote Retail Firms

Social media has become a powerful tool that allows you to reach your audience in new ways and to interact with them on an entirely different level. However, gaining traction in the world of social media can be difficult, particularly for smaller, newer retailers. Social influencers can help, but it’s important that you understand how to use these individuals to...
27 Digital Marketing Tips For Export Business Owners

27 Digital Marketing Tips For Export Business Owners

As an exporter, you make full use of the technology available to enable instant, real-time communication with business contacts around the world. But with all this technology at your disposal, are you formulating your digital strategy correctly? We have devised some tips, specifically created to help export business owners compete on the international stage, and to reach a global market of potential...
Microsites – When to Use Them and Why They Are Critical to Your Success

Microsites – When to Use Them and Why They Are Critical to Your Success

They have been used for years at this point to drive sales, bolster conversions, and generally improve online success, but many business owners and decision makers remain unsure of what microsites are and when they should be employed. The good news is that they’re not all that difficult to understand and they can be employed in many different use cases. What’s...
What Is Digital Marketing? What You Need to Know

What Is Digital Marketing?

The Internet has enabled even small businesses to compete on a global level. However, in order to get your products in front of your audience and build your profitability, you need to market them correctly. Digital marketing is nothing more nor less than the promotion of goods or services through online channels. It’s that simple. However, it’s also that complicated. Digital...