Top Tips for Technical SEO

Top Tips for Technical SEO

9 of the 27 Top Tips for Technical SEO Using keywords in tags is essential if you want Google to place your site high in the search rankings: Make sure one of your main keywords features at the start of the title meta tag of the page – search engines will use the meta tag to display the main title of...

SSL Certificate – Can Your Business Afford to Be Without One?

Website security is a vital issue and most of your customers are tech-savvy enough to know this.  Since 2015 Google’s search results have favoured websites with HTTPS, the proof that communications and transactions are secure. What is HTTPS and SSL? HTTPS stands for Hypertext Transfer Protocol Secure and is a sign that a website is authentic and associated with a web server...

The Personal Touch Puts Power into Marketing Automation

Looking to make the most of your marketing automation? Harness the Power of the Personal Approach. When it comes to marketing automation, using a customer first approach (as opposed to a channel first approach) is a powerful way of personalising the customer experience, gaining valuable insights into each individual lead and building rapport and trust with your prospects. (more…)

How to Take your Marketing Automation to the Next Level

Looking to move your business up a level with Marketing Automation?  Here’s what you need to know. We all know that a personalised and attentive service makes all the difference between a satisfactory customer experience and an excellent customer adventure.  However, when dealing with many prospects, ensuring that each one receives individual attention presents marketers with an overwhelming challenge that may...

Creating Custom Audiences in Facebook

Have you ever noticed that sometimes after you visit a certain website that an ad from the company can somehow “follow” you around the web for a few days or even weeks? This is the power of retargeting and is used by both Google and Facebook. In simple terms retargeting works by following your leads around the web with offers...
SEO Advice

6 Essential pieces of SEO Advice for 2017

SEO Advice that will improve your ranking for 2017 The Turkey has been eaten, presents have been unwrapped and you have probably sung your last Christmas Carol. Chances are, although you might not be back at the office until 2017 you are already sneakily reading business emails and articles; your mind is already drifting back to how you can make 2017...

Timing the perfect B2B Christmas Email Campaign

The success of a B2B Christmas Email Campaign could be all in the timing Email marketing campaigns for Christmas are usually on every B2B company’s marketing to-do list. It can be a great way to show your appreciation to customers, to get some pre-Christmas sales, or to line up some leads for the New Year. When we’re working with clients on their...

Does My Business Need a Blog?

We hear the question all the time, "Does my business need a blog?" the answer is always yes. Deep down most business owners know they need a blog, most businesses have one. Some don't update it, while others don't have one at all. If they're honest with themselves, they're procrastinating. Perhaps fearing it will cause extra work for little return, and...
Euros2016 Social Media

What can we learn from Euro 2016 Social Media

Can marketers and businesses learn from a sporting event when it comes to promoting their business online? Let's take a look at Euro 2016 Social Media The Group Stages of The Euros are coming to an end, and already the tournament has taught us a lot about Social Media. From viral videos to Twitter spats, to innovative use of hashtags, it’s...

5 Content Marketing Myths

As time proceeds, the definition of content marketing expands, as does its importance in business today. That being said, content marketing is a relatively new concept, which means that there are a number of myths circulating about it. We're here to bust some myths about Content Marketing on the blog. Content is the modern marketer's bread and butter. It's the very core...