SSL Certificate ‰ÛÒ Can Your Business Afford to Be Without One?

Website security is a vital issue and most of your customers are tech-savvy enough to know this.  Since 2015 Google’s search results have favoured websites with HTTPS, the proof that communications and transactions are secure. What is HTTPS and SSL? HTTPS stands for Hypertext Transfer Protocol Secure and is a sign that a website is authentic and associated with a web server...

The Personal Touch Puts Power into Marketing Automation

Looking to make the most of your marketing automation? Harness the Power of the Personal Approach. When it comes to marketing automation, using a customer first approach (as opposed to a channel first approach) is a powerful way of personalising the customer experience, gaining valuable insights into each individual lead and building rapport and trust with your prospects. (more…)

How to Take your Marketing Automation to the Next Level

Looking to move your business up a level with Marketing Automation?  Here’s what you need to know. We all know that a personalised and attentive service makes all the difference between a satisfactory customer experience and an excellent customer adventure.  However, when dealing with many prospects, ensuring that each one receives individual attention presents marketers with an overwhelming challenge that may...

Does My Business Need a Blog?

We hear the question all the time, "Does my business need a blog?" the answer is always yes. Deep down most business owners know they need a blog, most businesses have one. Some don't update it, while others don't have one at all. If they're honest with themselves, they're procrastinating. Perhaps fearing it will cause extra work for little return, and...