With the world firmly in the clutches of Covid-19, things can seem pretty bleak. Between lockdowns and shelter in place orders, and entire nationwide shutdowns in some countries, it’s natural to wonder how your business will be able to stay afloat. For SMBs that have yet to explore their options, eCommerce is the solution, but you must do more than...
The coronavirus threat has developed into a global pandemic. No nation on the planet has escaped it, and the impact continues to increase. What does that mean for your business? Is it time to think about worst-case scenarios? Actually, while the threat is real and it will have repercussions that last for decades to come, now is the time to...
Our businesses are all facing challenging times as the economic impact of the Coronavirus downturn starts to bite. And when faced with challenges like this it is time to prepare your business for the long haul.
We need to work smarter and be ready to tackle the challenges ahead.
If there is one major marketing challenging now facing most brands it is...
Digital technology has had a major impact on education, whether we’re talking about university-level courses, retraining courses, professional-developed courses, self-improvement courses, or something else completely. From practical skills like nursing to office management to health and wellness, the Internet has allowed online courses to flourish and enabled students the world over to improve their knowledge and build a brighter future.
It...
Retaining your existing customers has never been more important. With the increasing cost to acquire new customers, and the increasingly slim profit margins that many businesses face, it is vital to find ways to keep your customers coming back to you time and time again. Of course, this can be immensely challenging for many brands, but particularly for those in...
Without a website, you’re invisible to your audience. No matter what industry or niche you occupy, and no matter the size or age of your business, there is no substitute for having a website. Your audience expects to find you online with a Google search, and if you’re not listed, they’ll happily pass you over in favour of a competitor...
Once upon a time, software was strictly a product, just like anything else. However, about 20 years ago, Salesforce decided to try something truly radical – offer their software as a service, instead. The rest, as they say, is history.
Today, the software-as-a-service industry is booming. Globally, the industry generated $US 141 billion in 2019, with that number expected to grow...
Demand generation – it sounds like something akin to a PPC ad or another form of customer acquisition marketing that drives traffic where you want it. In a sense, it is, but it is also distinct from those other tactics and strategies that you might employ.
Today’s digital marketing industry has evolved to the point that professionals can specialise in just...
In order to achieve success in today’s world, your business needs to leverage digital marketing. Your audience is online, and if you’re not, they’ll defect to a competitor who is better positioned to make the most of digital marketing tools. With that being said, it’s not as simple as throwing together a website based on a template you found for...
The digital world has become more competitive than ever, making it essential that business owners and decision-makers are able to harness the right tools and strategies to build their brands. Digital marketing offers a broad range of such solutions, including influencer marketing.
Influencer marketing is actually a subset of social media marketing, and it involves the endorsement by or product placement...
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