Let’s face it – 2020 was not the best year ever. While there were some surprising highlights, the impact of COVID-19 has affected just about everyone on the planet. In addition to showing us just how interconnected the modern world is, we’ve learned a few key things that we should take with us into 2021 and that should inform the...
With the world still social distancing and working remotely, “digital events” have become much more widespread. There are virtual museum tours, digital comic book conventions, virtual book signings, and so much more. In fact, digital events and product promotion go hand in hand, ensuring that businesses can still connect with their audience even in the post-COVID-19 world. With that being...
COVID-19 has affected all industries in Ireland and around the world. However, construction has been one of the hardest hit. In fact, according to some sources, almost €18bn has been lost in cancelled or paused projects. That’s a great deal of money, time, and lost jobs across the nation. What does 2021 hold? Will the construction industry get back on...
Your brand is a critical business asset. You must communicate it in the right way so that it resonates with your audience and connects with your company’s culture. Of course, doing that can be challenging, particularly when you consider the number of places your brand is represented, and the number of things that go into the look and feel of...
With 2020 on the way out, it’s natural to want to know what eCommerce in 2021 might hold. What does the future look like? With the current trajectory of eCommerce, it’s possible to make some pretty accurate determinations about where the industry as a whole will go in the next year. Below, you’ll find 10 ECommerce trends to be aware...
If you’re a marketer considering the adoption of new marketing automation tools or software, your boss is probably echoing what Cuba Gooding Jr. said in the movie Jerry McGuire: “Show me the money.” According to Gleanster, 77% of CMOs at top-performing companies say their primary reason for implementing sales and marketing automation is to increase revenue. When sales and marketing join to...
"Email is not an age thing, while social media is divided by generations." Here’s what I mean: The Gen-Z are attached to Snapchat, Tik-Tok, and similar social media;Youngsters are all about Instagram;Professionals like to hang on to LinkedIn;And middle-aged people still prefer Facebook. It seems like there are boundaries in an individual’s choice of social media. But… If there’s one thing that easily reaches...
One of the most important jobs of being a business owner is constantly keeping an eye towards the future. Anticipating shifts in marketing trends is the best way to position your business in the lead. Over the past century, our world has seen advancements in technology which lets us accomplish tasks previously believed impossible. In the past couple of decades...
In a brick-and-mortar location, you have things that must be done daily, weekly, and monthly to keep the store open and operating smoothly. You need to sweep the floors, restock the shelves, reorder items, install new sale signage, and more. Running a successful eCommerce store requires nothing less. But of course, you don't need to sweep the floors in your eCommerce...
Years have passed and the times have changed: millennials have gone from selfie-obsessed teenagers to the largest generation in the workforce. They’re at the peak of their buying power as consumers, and since more than half of them are in management positions, they’re also becoming B2B decision makers. Forward-thinking marketers need to work on capturing millennial interest today if they’re going...
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