One of the most important jobs of being a business owner is constantly keeping an eye towards the future. Anticipating shifts in marketing trends is the best way to position your business in the lead. Over the past century, our world has seen advancements in technology which lets us accomplish tasks previously believed impossible. In the past couple of decades...
In a brick-and-mortar location, you have things that must be done daily, weekly, and monthly to keep the store open and operating smoothly. You need to sweep the floors, restock the shelves, reorder items, install new sale signage, and more. Running a successful eCommerce store requires nothing less. But of course, you don't need to sweep the floors in your eCommerce...
Years have passed and the times have changed: millennials have gone from selfie-obsessed teenagers to the largest generation in the workforce. They’re at the peak of their buying power as consumers, and since more than half of them are in management positions, they’re also becoming B2B decision makers. Forward-thinking marketers need to work on capturing millennial interest today if they’re going...
SEO is critical for online visibility and success. That applies to all websites, including eCommerce sites. Did you know that 93% of all Internet activity begins with a search via Google, Bing, or another search engine? If your eCommerce store isn't visible in the SERPs, then your would-be customers can't find you. The challenge here is that not all eCommerce platforms...
When it comes to the retail industry, eCommerce is the single fastest-growing segment. It's been spurred on by COVID-19, but the change was already in the air. For entrepreneurs and business owners, entering the world of eCommerce offers many benefits, including the chance to build a thriving brand and create a profitable business. However, it's not something that you can do...
No matter what your focus or niche might be, an eCommerce site must possess a few specific must-have features. They're critical to remaining relevant, attracting customers, and delivering an experience that keeps people coming back. Without them, you risk forfeiting your success. Of course, you'll also find lots of trends in the world of eCommerce. These come and go. They're bright...
As the age-old saying goes, “There is only one chance to make a great first impression.” When looking to communicate with modern audiences, the best way to do so is through your website. The uses of web design aren’t limited to simply providing a great look for your business—there are several key benefits to great website design keep in mind...
If there is one thing that we’ve learned from COVID-19, it’s that pretty much every retailer needs to have an ecommerce presence if they hope to compete today. While some retailers could eke out a living without an online presence before the pandemic hit, today’s landscape is radically changed. More and more people are turning to the Internet for their...
Web pages are often only viewed for 10-20 seconds before users click away, making boosting engagement a key focus of digital marketing. Read on to learn more about how going visual can be one of the easiest and most effective ways to do this, and which types of visual content creation are most successful. The Importance of Different Types of Visual...
Struggling to get your eCommerce game up to speed? Worried that in the wake of COVID-19, your competitors are multiplying? It's a strange new world and, while eCommerce is playing centre stage, business owners must make informed, intentional decisions that build their business, bring in more customers, and create a strong, thriving brand. Not sure how to do that? You're not...
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