Online Courses | 27 Digital Insights On How To Sell in 2020

2020 Digital Marketing Insights on How to Sell Online Courses

Digital technology has had a major impact on education, whether we’re talking about university-level courses, retraining courses, professional-developed courses, self-improvement courses, or something else completely. From practical skills like nursing to office management to health and wellness, the Internet has allowed online courses to flourish and enabled students the world over to improve their knowledge and build a brighter future. It...
SaaS Product Sales | Digital Marketing Insights For 2020

2020 Digital Marketing Insights on SaaS Product Sales

Once upon a time, software was strictly a product, just like anything else. However, about 20 years ago, Salesforce decided to try something truly radical – offer their software as a service, instead. The rest, as they say, is history. Today, the software-as-a-service industry is booming. Globally, the industry generated $US 141 billion in 2019, with that number expected to grow...
Your Guide to Understanding Demand Generation and Its Role within Your Business

Your Guide to Understanding Demand Generation and Its Role within Your Business

Demand generation – it sounds like something akin to a PPC ad or another form of customer acquisition marketing that drives traffic where you want it. In a sense, it is, but it is also distinct from those other tactics and strategies that you might employ. Today’s digital marketing industry has evolved to the point that professionals can specialise in just...
Influencer Marketing | 27 Digital Marketing Insights in 2020

2020 Digital Marketing Insights on Influencer Marketing

The digital world has become more competitive than ever, making it essential that business owners and decision-makers are able to harness the right tools and strategies to build their brands. Digital marketing offers a broad range of such solutions, including influencer marketing. Influencer marketing is actually a subset of social media marketing, and it involves the endorsement by or product placement...