In 1996, Bill Gates declared that “content is king.” Over 20 years later, marketers continue to adhere to his prophetic statement. Why is content still king? Is it because 93% of B2B marketers use content marketing? Yes. Is it because content marketing costs 62% less than traditional marketing, and generates 3x as many leads, according to DemandMetric? Absolutely. However, King Content isn’t always perfect. In fact, Havas Group...

The internet has 3.5 billion users, and those users have an average of 7.6 social media accounts. There’s no getting around it – social media has taken over. Given that people spend so much of their time online, it’s no surprise that social media is one of the most important channels for engaging leads. And when it’s combined with marketing automation, social packs...

From medical equipment to butter, pharmaceuticals to honey, Ireland produces a wide range of products for export around the world. In fact, Ireland’s export market accounts for a significant amount added to the economy each year from trade with the US alone, not counting the UK, the EU, or other global players.   At the end of 2017, Ireland enjoyed a €44.29...

Most of us are aware that the internet has made it easier to keep in touch with old friends from school and college nowadays. So many of us have been delighted at the opportunity to join other alumni from our school days and find out what they are up to and how their lives have turned out. It’s also become...

If you’re a marketer considering automation software, your boss is probably echoing what Cuba Gooding Jr. said in the movie Jerry McGuire: “Show me the money.” According to Gleanster, 77% of CMOs at top-performing companies say their primary reason for implementing marketing automation is to increase revenue. When sales and marketing join to leverage customer data and rally around well-nurtured prospects, growth seems obvious. But...

Manufacturers are responsible for a significant amount of Ireland’s economic success. However, you face real challenges – your organisation excels it producing your core product or product range, but chances are good that you are not quite so adept at marketing and getting the word out to potential retailers and other business partners. This issue can be challenging for larger manufacturers,...

Membership organisations face unique challenges and hurdles in their quest for success and profitability. Many of the rules that apply to conventional businesses do not apply to membership organisations due to the unique structure of the business-customer relationship. As such, many membership organisations fail to overcome hurdles such as fostering trust with potential new members or even retaining current members over...

Today, we’re going to list some of the market segmentation best practices used by the most effective digital marketers so that you can take advantage of their expertise and include these activities into your own business marketing strategies. Ascertain – and set out your business goals and objectives so that your digital marketing activities and segmentation processes are tailored to...