As a local business owner most of your custom will naturally come from the local area in which you operate.
If you’re the only provider of your products or services in that area, then you may think that you have a captive market and, therefore, there’s no need to pay too much attention to marketing because your business is ticking over...
A blog is a must for business in the 21st Century. So today we’re going to give you a list of 9 of the 27 top tips to use to get the most out of your blog activity and ensure that it brings a real benefit your business. 1. Define - your business goals to ensure…
Similar to all other online marketing activities, social technologies are inherently measurable. Whether you are looking at analysing all of your brand mentions across an overall sentiment rating or want to track each individual tweet or post, the measurability of your social activities is endless. But just like any other marketing efforts you do online,…
How to develop an effective B2B Digital Marketing Strategy. Who Should Attend? The B2B Digital Marketing Strategy workshop is aimed at companies who want to grow revenue and who need to integrate a B2B Digital Marketing Strategy into their overall marketing planning process. It will provide a step by step methodology and framework which…
Voice capabilities are incredibly popular today. It seems like every home has an Amazon Echo powered by Alexa. Microsoft devices feature Cortana, and Apple devices are integrating more and more with Siri. Google Assistant increasingly powers Android devices and Google Home products. What does that mean for website owners, though? Until recently, it didn’t mean all that much, but things...
Emarkable WebScan, our website audit tool, has analysed www.candcgroupplc.com. This report audits your website and analyse sit based on: An Accessibility summary Content summary Marketing summary Technology summary Recommendations It will also review: Use of Keywords Broken Links Popularity Rank Search Engine Placement CSS Usage Contact the team for a free website audit on…
Your website is an essential ingredient to success in the modern world. However, it does you no good if your customers or clients cannot find you. Search engine optimisation, or SEO, is the key to good online visibility in organic search. However, there is more to ranking well in the SERPs than just good keyword…
There are plenty of considerations to be considered when designing your website - from the page layout, to the colours you use, even logo placement. However, one of the most critical, and yet overlooked areas, is your website navigation. Too often, business website navigation is designed to satisfy the requests of company executives, rather than…
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27 Tips for Membership Organisations using Digital Marketing
There are plenty of considerations to be considered when designing your website - from the page layout, to the colours you use, even logo placement. However, one of the most critical, and yet overlooked areas, is your website navigation.
Too often, business website navigation is designed to satisfy the requests of company executives, rather than satisfying your actual website visitors. This...
With Euro 2016 up and running football fever is gripping the nation. You can beat the opposition when you embrace emarkable's Marketing Automation Playbook. The Marketing Automation manual is a guaranteed winner. As the captain of your company there are some questions you need to ask. Are you happy with your team’s marketing strike rate?…
When you think of SEO, chances are good you immediately imagine keyword research and content creation. You probably think about backlinks from authority pages, as well as meta tags on your website pages. There are many moving parts that affect visibility and online success, but one that you might not pay much attention to is…
Emarkable.ie Reviews the Mirren RSW/US Report 2016. For anyone involved in Agency New Business the 'Mirren-RSW/US 2016 New Business Tools Annual Report' is a must-read resource. This Annual Report summarizes information gleaned from a survey of more than 200 senior agency executives from SMEs to medium and large sized companies. They are surveyed on their…
Are you looking to grow your business into the United States? It’s home to 325 million people and has a GDP of $20 trillion. It accounts for over 25% of household consumption worldwide and has the highest household spending in the world.
However, getting into the US market can be challenging. It’s immense and extremely competitive. You must be able to...
Digital marketing is an essential tool, as it allows you to reach your audience wherever they might be online. It lets you locate them on social media, engage with them on your website, and even communicate with them from their inbox. However, that’s only half of the equation. Once you’ve found your audience, you need…
Beginning to plan for export can be a big challenge. As a business you have probably identified some potential markets. However, you may not be certain how to evaluate or to find key information needed to make an informed decision on the best way to tackle new markets. Getting the right Metrics It is…
We’re all aware of the benefits of taking your business online – it’s the 21st Century way of doing business. You’re open all hours, you reach a much wider, even global audience and you can showcase your products or services in the homes of people around the world. Online advertising is so much more efficient…
There’s a single mistake that the vast majority of companies make when they design their website. They assume that because the website belongs to the company, it is about their company. While your site might host your products or inform your audience about your services, it’s not actually about you. It’s about your customers or clients. Without them, your website...
Most of us are aware that the internet has made it easier to keep in touch with old friends from school and college nowadays. So many of us have been delighted at the opportunity to join other alumni from our school days and find out what they are up to and how their lives have…
Emarkable WebScan has analysed www.kerrygroup.com. To view this report click on: www.kerrygroup.com report This report evaluates your website on the Use of Keywords Broken Links Popularity Rank Search Engine Placement CSS Usage For more information on the what WebScan evaluates, check out the WebScan Tests page. To test your website’s performance click here. We are…
Do you have what it takes to increase your online lead generation? We look at the latest new tools available to benefit your business. While the old adage “time is money” rings true, especially in these busy modern times, there’s an equally true traditional saying which is “knowledge is power”. When it comes to digital…
You’ve heard the warning before. If you’re not tracking your website’s metrics, you cannot determine whether you’re succeeding in your mission. The challenge here has nothing to do with realising that those metrics are important, and everything to do with not understanding what those metrics actually mean, when it comes to your website and your online presence.
For instance, what does...
Facebook is a thorn in the side of many a marketer and business owner, yet there is no denying its power when it comes to promoting your brand and generating leads. It's simply of a matter of knowing how to best utilise Facebook's functionalities to your brand's benefit. The Emarkable team works with Facebook every…
If you’re a marketer considering automation software, your boss always looking to boost sales and is probably echoing what Cuba Gooding Jr. said in the movie Jerry McGuire: “Show me the money.” According to Gleanster, 77% of CMOs at top-performing companies say their primary reason for implementing marketing automation is to increase revenue. When sales…
The world of marketing continues to evolve and change, with new techniques and terms popping up frequently. One term that you should be very familiar with is “lifecycle marketing”. Not sure what it is or how it might impact your business? Let’s explore the topic a bit. Lifecycle marketing is nothing more than giving…
As an exporter, you make full use of the technology available to enable instant, real-time communication with business contacts around the world.
But with all this technology at your disposal, are you formulating your digital strategy correctly?
We have devised some tips, specifically created to help export business owners compete on the international stage, and to reach a global market of potential...
Google search engines process over 40,000 searches every second. That’s a whopping total of 3.5 Billion searches a day! Ranking as number one of the first page of a google search is much like striking gold in the wild west! It’s a cut-throat business finding gold, but the rewards are worth it. Astonishingly, content writers…
9 of the 27 Top Tips to Get the Most out of Closed Loop Reporting At its most basic, closed-loop reporting means “closing the loop” between the data that is collected by the marketing team (usually in an automated marketing system) and the data that is collected by the sales team which is usually seen…
Learn how to Make Miracles with Marketing Automation How many times have you been told that your audience has the attention span of a goldfish and most are unable to concentrate on one topic for longer than 8 seconds? We’re led to believe that the never-ending stream of information that the internet bombards us with…
In the age of digital marketing, there are now many ways to communicate with your audience. Each touchpoint is an opportunity to pitch your product or service and businesses that prioritize these opportunities are bound for success.
Whether it’s through a sales call, marketing email, in-person meeting, or web chat, the key parts you need to build a powerful sales pitch...
For certain types of businesses that focus on eCommerce, digital marketing strategies are at the heart of their business objectives. Nevertheless, for many businesses that are older and perhaps more established in traditional markets, then its digital strategy can be a bit of an afterthought. Indeed, for some types of firms it does not exist…
Want to instantly understand the value of email automation? Go grab a cup of joe from the nearest automated drip coffee maker and pay close attention to what happens. You get to stand and watch as the machine does all the work, filling up your mug drop by drop, till you’re left with a delightful,…
The world of marketing continues to evolve and change, with new techniques and terms popping up frequently. One term that you should be very familiar with is “lifecycle marketing”. Not sure what it is or how it might impact your business? Let’s explore the topic a bit. Lifecycle marketing is nothing more than giving…
The web is becoming more and more focused on delivering an ideal customer experience, and that often means breaking up larger parent websites into smaller ones that focus on solving a particular problem or challenge on the part of a company’s customer base. If you’re planning such a move, you could well be wondering how to design a website that...
Does Wearable Tech Make Sense for Your Brand’s Marketing Strategy? It is one of the newest trends to hit our ever growing and evolving online marketplace. Besides smartphones and tablets, now we can wear devices on our wrists, place them into our ears and put them on like sunglasses. One industry that has been embracing of…
There are plenty of considerations to be considered when designing your website - from the page layout, to the colours you use, even logo placement. However, one of the most critical, and yet overlooked areas, is your website navigation. Too often, business website navigation is designed to satisfy the requests of company executives, rather than…
Software as a Service (SaaS) has come of age with a great new addition to its powerful toolbox – content marketing consultancy. Any business owner looking for a SaaS provider needs to know that any service worth choosing will offer content marketing consultancy as part of the package. This will help to set your business…
Did you know that Digital Marketing is not just for marketers and promoters?
Just like engineers, digital marketing deals with data. This data is then used to create marketing strategies that can be easily measured and tweaked.
Because you are an engineer, not a marketer, we know that you’ll need some advice to get started.
We’ve selected 9 from our 27 Digital Marketing...
Are you nurturing leads and clients in your digital marketing campaigns? You should be. Lead nurturing is becoming a standard practice among the best companies. Lead nurturing is the process of moving your leads through the sales pipeline with targeted messages intended to gain trust, understand your prospects better, and generate higher close rates. The…
Key Takeaways: SharpSpring measured the before-and-after results of more than 5,000 businesses that are utilizing SharpSpring’s new email engagement tools to have fewer emails sent to unengaged recipients. Having fewer emails sent to disinterested recipients has already increased our customers’ reputations with ISPs, resulting in more overall opens and clicks while sending far less email. The improvement these businesses…
The construction industry is now making full use of digital marketing technology and any construction company wanting to stand out from the crowd must ensure that they are at the forefront when it comes to harnessing technology to advertise their services. This means adopting a digital marketing campaign that will give you the edge over…
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