Digital Marketing Capability

Digital Marketing Capability

The Digital Marketing Capability support (previously known as the e-Marketing Improvement Assignment) is a management development support that is facilitated/supported by a digital marketing agency/consultant.

Established businesses who want to improve their digital marketing strategy and capacity should take advantage of the Digital Marketing Capability program.

SME’s and large organisations that are Enterprise Ireland clients are eligible for the Digital Marketing Capability.

The goal is to improve and expand your company’s ability to utilise digital channels for marketing. Eligible activities may include;

  • Strategic review of existing digital channels and development of your company’s future digital marketing strategy.
  • Understanding international best practice, competitive landscape, effective tools and strategies in the area of digital marketing.
  • Embedding digital marketing practices and skills in your company by developing the capabilities of senior management.
  • In order to support the change process within the company, this support can also be used to cover part of the salary cost of an internal project champion over the project duration. The goal of this champion is to develop a deeper understanding of Digital Marketing skills and subsequently to train others.
  • Projects may vary in size and scope but will typically be 8-12 months in duration.

Enterprise Ireland will provide grant funding for 50% of the eligible project costs up to a maximum of €70,000 (€35,000 grant).

How can we help?

Emarkable is listed as a Digital Marketing Capability support consultant on the Enterprise Ireland website allowing us to provide assistance and guidance to companies who wish to develop a digital marketing strategy. We can advise companies and help them implement strategic changes and planning with a view to increasing in-house capability and improving your digital presence through the 8-12 month project duration.

Emarkable offers a unique strategy framework that includes the development of content and education with our learning and training Academy. Our diverse team includes but is not limited to website designers, software experts, graphic designers, SEO, PPC, Content, and B2B & B2C marketing specialists who are happy to guide and support you through this project to reach your full potential in all digital marketing areas. The Emarkable team has 21 years, of export-focused, data-driven experience.

The Digital Marketing Capability Grant Supports:

Strategy
Developing a digital marketing strategy for your business.

Message
Creating a message and a brand plan for use in all your digital content display on your website, social media channels, emails and ads.

Localisation
Enhancing your web marketing to be localised for international audiences.

Content Marketing
Creating a content marketing strategy and execution plan to raise your brand’s international profile.

Lead Generation
Inbound campaigns to support lead generation.

Consultancy
Expert advice and hands-on assistance with the plan’s implementation through our Academy program.

Training
Internal company training with your chosen champion and upskilling in best-practice digital marketing tactics.

For a full list of Eligible Costs for the Digital Marketing Capability support project please see the Digital Marketing Capability client brochure.

Talk to Emarkable about your Digital Marketing Capability support application and we can consult and tailor the grant to your exact needs whilst helping you with your application. Once eligible, we can then work together in implementing and drawing down the grant to meet your goals for the project duration.

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