Engineers Using Digital Marketing | Get The Best Results - Emarkable.ie

27 Tips for Engineers Using Digital Marketing

Did you know that Digital Marketing is not just for marketers and promoters? Just like engineers, digital marketing deals with data.  This data is then used to create marketing strategies that can be easily measured and tweaked. Because you are an engineer, not a marketer, we know that you’ll need some advice to get started. We’ve selected 9 from our 27 Digital Marketing...
top tips for automating your content marketing

Top Tips for Automating Your Content Marketing

In 1996, Bill Gates declared that “content is king.” Over 20 years later, marketers continue to adhere to his prophetic statement. Why is content still king? Is it because 93% of B2B marketers use content marketing? Yes. Is it because content marketing costs 62% less than traditional marketing, and generates 3x as many leads, according to DemandMetric? Absolutely. However, King Content isn’t always perfect. In fact, Havas Group...
top tips for construction company digital marketing campaign

27 Top Tips for Construction Company Digital Marketing Campaigns

The construction industry is now making full use of digital marketing technology and any construction company wanting to stand out from the crowd must ensure that they are at the forefront when it comes to harnessing technology to advertise their services.  This means adopting a digital marketing campaign that will give you the edge over competitors. Today we’re going to take...
how to use your data to make marketing decisions

How to Use Data You Already Have to Make Marketing Decisions

Best-in-class marketers are 56% more likely to use data and analytics platforms. Here are five ways to maximize the insights and the results from your marketing analytics. Data is key to optimal decision-making and you know it. Your analytics enable you to increase lead generation, optimize your campaigns, and secure more revenue. According to Forbes, leading marketers are 56% more likely to use...