27 Tips for Engineers Using Digital Marketing

Did you know that Digital Marketing is not just for marketers and promoters? Just like engineers, digital marketing deals with data.  This data is then used to create marketing strategies that can be easily measured and tweaked. Because you are an engineer, not a marketer, we know that you’ll need some advice to get started. We’ve selected 9 from our 27 Digital Marketing...
Top Tips for Automating Your Content Marketing

Top Tips for Automating Your Content Marketing

In 1996, Bill Gates declared that “content is king.” Over 20 years later, marketers continue to adhere to his prophetic statement. Why is content still king? Is it because 93% of B2B marketers use content marketing? Yes. Is it because content marketing costs 62% less than traditional marketing, and generates 3x as many leads, according to DemandMetric? Absolutely. However, King Content isn’t always perfect. In fact, Havas Group...
How to Use Your Data to Make Marketing Decisions

How to Use Data You Already Have to Make Marketing Decisions

Best-in-class marketers are 56% more likely to use data and analytics platforms. Here are five ways to maximize the insights and the results from your marketing analytics. Data is key to optimal decision-making and you know it. Your analytics enable you to increase lead generation, optimize your campaigns, and secure more revenue. According to Forbes, leading marketers are 56% more likely to use...

9 Ways Automating Social Media Is Good for Your Business

Social media is a critical tool for any business hoping to achieve success in today’s world, whether online or off. Increasingly, your customers are congregating on sites like Facebook, Twitter, and Snapchat, to name just a few. However, social media marketing can also be quite time consuming, robbing you of time better spent on building your business. The good news...
A Foolproof Strategy to Convert Web Visitors to Sales

A Foolproof Strategy to Convert Web Visitors to Sales

Picture this: You’ve spent countless hours (and dollars) on your content strategy, and now the website traffic is starting to pour in. Awesome. But wait… if you take a closer look, you start to notice your site will rarely convert web visitors. Conversion goals may vary from business to business, but generally, it all begins with obtaining a prospect’s email. You’ve...
SharpSpring - Why We Spring for SharpSpring

Why We Spring for SharpSpring

Here at Emarkable we believe in using the very latest and best tools of the trade so that our clients receive a service that’s second to none. Thousands of clients around the world rely on SharpSpring for their marketing activities as it offers the following benefits: Generates leads Improves conversions to sales ratios Drives higher returns on marketing investments Free...