How To Measure Your Marketing Automation

Measuring the Effectiveness of Marketing Automation: What You Need to Know

Automation – it’s been touted as the future of marketing, particularly given the rise of AI and machine learning. It’s true that automation can provide you with some pretty significant benefits, including time savings. However, without careful oversight, it’s possible that your marketing automation may not be delivering the benefits that you deserve. How do you ensure that you’re getting...

27 Digital Marketing Tips for Luxury Brands

The internet has opened up new marketing opportunities for businesses like never before.The luxury industry has some big players who are competing for attention so SMEs providing luxury goods and services may think that making an impact will present a challenge, especially when you consider that these larger companies have a larger marketing budget at their disposal, and often enjoy...

27 Digital Marketing Tips for Local Business Owners – Free Bonus Included!

As a local business owner most of your custom will naturally come from the local area in which you operate. If you’re the only provider of your products or services in that area, then you may think that you have a captive market and, therefore, there’s no need to pay too much attention to marketing because your business is ticking over...