Voice Search Already Here | Are You Ready?

The Rise of Voice Search and the Importance of Ensuring Your Content Is Ready

Voice capabilities are incredibly popular today. It seems like every home has an Amazon Echo powered by Alexa. Microsoft devices feature Cortana, and Apple devices are integrating more and more with Siri. Google Assistant increasingly powers Android devices and Google Home products. What does that mean for website owners, though? Until recently, it didn’t mean all that much, but things...
Use Website Navigation to Satisfy Visitors Not Executives

Design Your Website Navigation to Satisfy Visitors Not Executives

There are plenty of considerations to be considered when designing your website - from the page layout, to the colours you use, even logo placement. However, one of the most critical, and yet overlooked areas, is your website navigation. Too often, business website navigation is designed to satisfy the requests of company executives, rather than satisfying your actual website visitors. This...
How To Design A Website For Business

How to Design a Website: Critical Considerations for Business Owners and Decision Makers

The web is becoming more and more focused on delivering an ideal customer experience, and that often means breaking up larger parent websites into smaller ones that focus on solving a particular problem or challenge on the part of a company’s customer base. If you’re planning such a move, you could well be wondering how to design a website that...
User First Design: It Means Different Things to Different Generations

User First Design: It Means Different Things to Different Generations

Unless you’ve been living under that proverbial rock, you’ve heard the advice that you need to target different segments of your audience in specific ways. You need to develop personas that represent different portions of your audience. You need to segment your email marketing efforts. However, what many companies fail to realise is that the differences in their audience often...
Critical Considerations for Creating and Protecting your Brand Story

Critical Considerations for Creating and Protecting your Brand Story

At heart, all human beings love stories. We tell our own and we wrap ourselves up in the stories of others. That’s not limited to individuals, either. We connect with other entities in our lives through stories, including organisations and businesses. Because of that inherent connection, it becomes simpler to forge a bond with your audience. What we’re talking about...