User First Design: It Means Different Things to Different Generations

User First Design: It Means Different Things to Different Generations

Unless you’ve been living under that proverbial rock, you’ve heard the advice that you need to target different segments of your audience in specific ways. You need to develop personas that represent different portions of your audience. You need to segment your email marketing efforts. However, what many companies fail to realise is that the differences in their audience often...
Critical Considerations for Creating and Protecting your Brand Story

Critical Considerations for Creating and Protecting your Brand Story

At heart, all human beings love stories. We tell our own and we wrap ourselves up in the stories of others. That’s not limited to individuals, either. We connect with other entities in our lives through stories, including organisations and businesses. Because of that inherent connection, it becomes simpler to forge a bond with your audience. What we’re talking about...

Is your Website Being Invaded?

Is your Website Being Invaded? Website Security is vital for business owners who want to rank high in Google’s search results and reach a wide audience of prospective customers/clients.  Did you know that Google will penalise your website if it’s not secure or if it’s been hacked? Website Hacking - We know how to identify any vulnerabilities on your website and so...
Social Media Do's and Don'ts You Need To Know

Visual Content Marketing 2017: Trends that Will Attract and Resonate with Your Audience

We’re almost through 2017 and the adoption of “visual” in content marketing is on the increase.  We’re going to look back at the past 6 months and look at the visual trends that are resonating most powerfully with online audiences. Virtual Reality is on the rise in content marketing with the adoption of cutting edge technologies that change the definition...

10 Take Home Points From The Swipe Summit

You might have noticed that Twitter was abuzz with the hashtag ‘Swipe Summit’ on Thursday 4th of February. That’s because Ireland’s marketers congregated together to witness the industry heavy hitters offering up some insight and advice. Did you miss out? Don’t worry, Emarkable were exhibiting at Swipe Summit, mining all the information we could, and we have pulled together someone of...