Paid Social Media VS Organic Social Media

Organic and Paid Social Media: Understanding Your Strategic Tools and Their Impact on Success

Social media continues to play a greater role in the daily lives of consumers around the world. It is also more and more essential for brands to establish a strong (and positive!) presence on key networks where their audience spends the most time. However, using social media effectively can be challenging for organisations. New networks complicate matters, as well, while...
Influencer Marketing: How To Influence Your Influencer

Influencer Marketing – Just How Influential Is Your Influencer?

More and more brands are seeking influencers to help them expand their reach into new areas. Those influencers have tens of thousands, even millions, of followers, and they’re primed to trust what they’re shown or told. Social media has given rise to this phenomenon, and influencer marketing is the offshoot of online product promotions and business launches. Influencers sell their, well,...
Why You Need To Use Video Marketing

Video Marketing: How to Harness the Power to Defeat Your Competition

Video marketing is nothing new. It’s been around for a long time at this point, and it has steadily gained in both popularity and performance. Today, video content is the second-highest converting form of content marketing, coming in just behind research reports and white papers. However, Cisco expects video to account for 81 per cent of all consumer-oriented Internet traffic...

27 Digital Marketing Tips for Local Business Owners – Free Bonus Included!

As a local business owner most of your custom will naturally come from the local area in which you operate. If you’re the only provider of your products or services in that area, then you may think that you have a captive market and, therefore, there’s no need to pay too much attention to marketing because your business is ticking over...
Voice Search Already Here | Are You Ready?

The Rise of Voice Search and the Importance of Ensuring Your Content Is Ready

Voice capabilities are incredibly popular today. It seems like every home has an Amazon Echo powered by Alexa. Microsoft devices feature Cortana, and Apple devices are integrating more and more with Siri. Google Assistant increasingly powers Android devices and Google Home products. What does that mean for website owners, though? Until recently, it didn’t mean all that much, but things...
Use Website Navigation to Satisfy Visitors Not Executives

Design Your Website Navigation to Satisfy Visitors Not Executives

There are plenty of considerations to be considered when designing your website - from the page layout, to the colours you use, even logo placement. However, one of the most critical, and yet overlooked areas, is your website navigation. Too often, business website navigation is designed to satisfy the requests of company executives, rather than satisfying your actual website visitors. This...