5 Types of Emails That Improve Customer Retention

There’s no way to succeed in business today without focusing heavily on new customer acquisition. But in doing so, many marketers overlook an equally important goal: customer retention. Having a strong customer retention strategy has a lot of benefits, such as: Better customer experience: Ensuring customers are engaged and happy with your products/services after they buy is just good practice if you want...
Emarkable.ie - Digital Marketing Strategies

5,000 Businesses. 30 Million Fewer Emails Sent. More Opens, More Clicks.

Key Takeaways: SharpSpring measured the before-and-after results of more than 5,000 businesses that are utilizing SharpSpring’s new email engagement tools to have fewer emails sent to unengaged recipients. Having fewer emails sent to disinterested recipients has already increased our customers’ reputations with ISPs, resulting in more overall opens and clicks while sending far less email. The improvement these businesses have seen in opens and...
4 ways to boost sales with marketing automation

4 Ways to Boost Sales with Marketing Automation

If you’re a marketer considering automation software, your boss always looking to boost sales and is probably echoing what Cuba Gooding Jr. said in the movie Jerry McGuire: “Show me the money.” According to Gleanster, 77% of CMOs at top-performing companies say their primary reason for implementing marketing automation is to increase revenue. When sales and marketing join to leverage customer data...
a foolproof strategy to convert web visitors to sales

A Foolproof Strategy to Convert Web Visitors to Sales

Picture this: You’ve spent countless hours (and dollars) on your content strategy, and now the website traffic is starting to pour in. Awesome. But wait… if you take a closer look, you start to notice your site will rarely convert web visitors. Conversion goals may vary from business to business, but generally, it all begins with obtaining a prospect’s email. You’ve...

Score a winning goal with our 2016 Marketing Automation Playbook

With Euro 2016 up and running football fever is gripping the nation. You can beat the opposition when you embrace emarkable's Marketing Automation Playbook. The Marketing Automation manual is a guaranteed winner. As the captain of your company there are some questions you need to ask. Are you happy with your team’s marketing strike rate? Are they scoring with every effort? Or are  they shooting wide...
Lead Management

Lead Management is an Essential Part of Your Marketing

Lead Management is something all businesses should be concerned about. In this week's blog post, Richard is talking about why it's imporant, and how it can be managed effectively. Online marketing strategies are not simply about creating brand awareness and building an online community around a business, although these are important aspects to consider. At emarkable, we understand the aspects of marketing...