There’s a single mistake that the vast majority of companies make when they design their website. They assume that because the website belongs to the company, it is about their company. While your site might host your products or inform your audience about your services, it’s not actually about you. It’s about your customers or clients. Without them, your website...
You’ve heard the warning before. If you’re not tracking your website’s metrics, you cannot determine whether you’re succeeding in your mission. The challenge here has nothing to do with realising that those metrics are important, and everything to do with not understanding what those metrics actually mean, when it comes to your website and your online presence. For instance, what does...
When it comes to search engine optimisation, you know the importance of using the right keywords within your website content. You probably also understand the need for the right linking strategy and how that impacts SEO, as well. However, there are other factors that go well beyond keywords, links, and the like that have a major impact on your site...
Marketing initiatives are complex and never perfect. Some elements will keep leads in the funnel and drive conversions, while others might cause them to fall out. And the only way you can know which of your marketing elements are effective is to Measure Marketing Attribution. Marketing attribution is a way of measuring the value of different steps in the customer journey...
When you think of SEO, chances are good you immediately imagine keyword research and content creation. You probably think about backlinks from authority pages, as well as meta tags on your website pages. There are many moving parts that affect visibility and online success, but one that you might not pay much attention to is website speed. How does it...
When it comes to predicting outcomes, there are a few areas that you will never gauge with complete accuracy. One of the main ones is SEO. Just because you can’t always predict the outcome doesn’t mean you shouldn’t worry about it, however. When it comes to your SEO metrics, you need to learn what to track, and what to let slide....
9 of the 27 Top Tips for Digital Marketing Insights When it comes to digital marketing campaigns, some of the most powerful insights available to you are from the analytics tools that are available. Customer insights are essential if you want to create campaigns that convert, and you now have many forms of customer information available through these tools. Today we’re...
9 of the 27 Top Tips to Get the Most out of Closed Loop Reporting At its most basic, closed-loop reporting means “closing the loop” between the data that is collected by the marketing team (usually in an automated marketing system) and the data that is collected by the sales team which is usually seen in CRM (Customer Relationship Management). Closed-loop...
We’re all aware of the benefits of taking your business online – it’s the 21st Century way of doing business. You’re open all hours, you reach a much wider, even global audience and you can showcase your products or services in the homes of people around the world. Online advertising is so much more efficient and cost-effective than print ads,...
Backlinks are one of the main challenges of SEO. Google said backlinks are one of the top three factors in Google search is that of backlinks. However, getting them is very difficult. Gone are the days of free sites, link building or even just “getting links.” Link building is now about quality – but what defines a perfect backlink? Is it...
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