Emarkable.ie - Digital marketing Strategies
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DeepSeek AI chat interface, illustrating how llms.txt aims to help AI tools like this read a website
5. News and Updates, AI in Sales and Marketing

What an llms.txt File Is and Whether Your Industrial Website Needs One

July 31, 2026 Sean Dempsey
Hand marking up a technical drawing during AI governance review at Emarkable
5. News and Updates, 2. Digital Marketing in Practice, Content and Inbound Strategy

AI Content Without a Policy Is a Liability: A Governance Starter for B2B Marketing Teams

July 24, 2026 Sean Dempsey
Content approval checklist with a red checkmark ticking off a sign-off box
5. News and Updates, Content and Inbound Strategy

Who Approved That? Building a Sign-Off Process That Doesn’t Slow Everything Down

July 17, 2026 Sean Dempsey
Specifier Marketing: They Are Not Your Customer, They Are Your Gatekeeper
5. News and Updates, Content and Inbound Strategy

Specifier Marketing: They Are Not Your Customer, They Are Your Gatekeeper

May 8, 2026 Sean Dempsey
Cited by AI: Why Your Brand Needs Citations Over Rankings
AI in Sales and Marketing, 5. News and Updates

How to Get Your Brand Cited by AI, Not Just Ranked by Google

May 1, 2026 Sean Dempsey
GEO, AEO, LLMO, What It Actually Means for Irish B2B Companies
5. News and Updates, AI in Sales and Marketing

GEO, AEO, LLMO, What It Actually Means for Irish B2B Companies

April 17, 2026 Sean Dempsey
B2B Marketing Strategy 2026 | AI Search
AI in Sales and Marketing

Your Website Is No Longer the Starting Point, Here’s What Is

March 20, 2026 Sean Dempsey
AI in Sales and Marketing

Zero-Click Is Not Zero Opportunity: Rethinking SEO Success for B2B

March 20, 2026 Sean Dempsey
ai search
AI in Sales and Marketing, 2. Digital Marketing in Practice, 5. News and Updates

How to Be Found in AI Search

February 4, 2026 Natalia
Sales Team Isn’t Selling
Generate Traffic - Attract the Right Audience, Sales Development, 2. Digital Marketing in Practice, Hubspot, 3. Platforms and Tools, 4. Website and Conversion, Business Strategy and Planning

Why Your Sales Team Isn’t Selling – And How to Fix It

August 11, 2025 Natalia

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