A robust, successful digital marketing strategy requires that you have the right moving parts in place to achieve your end goals. One of those parts is earned media – it’s an incredibly powerful tool that deserves to be front and center within your arsenal, but too many business owners are unsure what it is, much less how to use it....
You’ve spent a lot of time, effort, and money to create the content that fuels part of your digital marketing funnel. You’ve written blog posts, shared reports, given away free ebooks, interacted on social media, and more. Too many business owners fail to realise that those assets are not finished delivering value once they’ve been published for a little while....
When it comes to content marketing, blogging is one of the most powerful options. It gives your company a recognisable voice. It allows you to share things in unique ways. It even encourages your customers and followers to interact with you, further building your brand and establishing thought leadership. However, it’s also crucial that you go about business blogging in the...
It has been over a century since the world last saw a pandemic of this scale. The novel coronavirus pandemic is wreaking havoc in every nation, forcing businesses to close their doors, workers, and shoppers to stay home, and even requiring that children stay at home rather than going to school. It can seem bleak and hopeless, but this too shall...
COVID19 has laid waste to the global economy. To be clear, the situation sucks. Tens of thousands of people will not survive to see 2021. Many businesses will fail, too, forced to lock their doors and with no way to sell their merchandise or interact with their customers. There is a ray of hope here, though. You don’t have to...
Without a website, you’re invisible to your audience. No matter what industry or niche you occupy, and no matter the size or age of your business, there is no substitute for having a website. Your audience expects to find you online with a Google search, and if you’re not listed, they’ll happily pass you over in favour of a competitor...
In order to achieve success in today’s world, your business needs to leverage digital marketing. Your audience is online, and if you’re not, they’ll defect to a competitor who is better positioned to make the most of digital marketing tools. With that being said, it’s not as simple as throwing together a website based on a template you found for...
The digital world has become more competitive than ever, making it essential that business owners and decision-makers are able to harness the right tools and strategies to build their brands. Digital marketing offers a broad range of such solutions, including influencer marketing. Influencer marketing is actually a subset of social media marketing, and it involves the endorsement by or product placement...
Social media continues to play a greater role in the daily lives of consumers around the world. It is also more and more essential for brands to establish a strong (and positive!) presence on key networks where their audience spends the most time. However, using social media effectively can be challenging for organisations. New networks complicate matters, as well, while...
More and more brands are seeking influencers to help them expand their reach into new areas. Those influencers have tens of thousands, even millions, of followers, and they’re primed to trust what they’re shown or told. Social media has given rise to this phenomenon, and influencer marketing is the offshoot of online product promotions and business launches. Influencers sell their, well,...
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