As time proceeds, the definition of content marketing expands, as does its importance in business today. That being said, content marketing is a relatively new concept, which means that there are a number of myths circulating about it. We're here to bust some myths about Content Marketing on the blog.
Content is the modern marketer's bread and butter. It's the very core...
Marketing Automation is the future of digital marketing. Although it doesn't take the work out of marketing (far from it), it does make more valuable processes a lot less time consuming, and much more effective. So, the question is: Should your business be using marketing automation?
Yes Marketing Automation is kind of a big deal in the world of business sales and...
Digital marketing is a powerful way of reaching a potentially very large audience with very little upfront costs. However, it's quite often difficult to get your voice heard because there are just so many other people at it too. Especially if your web-based communications are losing out to competitors, it is time to take action. Look at your most recent...
Below is a list of tips that will aid you in improving your digital marketing efforts. As you read over the list, remember these should only be used as a starting point. Don't just check them off and stop there. (more…)
Short Term Digital Marketing Strategies can reap immediate rewards So last week I am with a new client and I make a proposal for a strategic review, brand realignment, a repositioning exercise, training workshops, redesign of their website, traffic generation plan, conversion plan and a programme of continuous improvement. (more…)
We are working with a client and they are getting lots and lots of traffic - 45,000 per month in fact but conversions are low. So we focused on a few things to make conversions better. (more…)
Are you nurturing leads and clients in your digital marketing campaigns? You should be. Lead nurturing is becoming a standard practice among the best companies. Lead nurturing is the process of moving your leads through the sales pipeline with targeted messages intended to gain trust, understand your prospects better, and generate higher close rates.
The process creates progressively deeper relationships with...
We work with many companies from different industries and have over 13 years experience dealing with Digital Marketing and no two clients are the same. Granted there are similarities and the Emarkable Inbound Marketing Model is a defined process of strategy and tactics that has a proven methodology and process that can be utilised to develop an effective Digital Marketing...
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