Walsh Brothers -Transforming Digital Presence into Revenue Growth
The Challenge
As one of Tralee’s most established retail brands, Walsh Bros Shoes had built a strong reputation offline. However, their online performance wasn’t reflecting that same brand strength.
Although the website attracted steady traffic, conversion rates were low and digital marketing lacked strategic direction. The challenge was clear: transform digital activity into measurable revenue by improving the customer experience and establishing a performance-driven digital strategy.
Objectives:
Emarkable was engaged to:
Our Approach
Working in partnership with Walsh Bros Shoes and supported by the Online Retail Scheme, Emarkable delivered a structured Digital Growth Programme focused on performance, profitability and long-term enablement.
1. Strategic Planning
We began with a comprehensive digital and conversion audit, analysing data from Google Analytics, search performance, customer journeys and checkout behaviour.
This insight shaped a revenue-focused roadmap identifying where digital investment would deliver the highest return — from UX redesign and content strategy to remarketing and email automation.
2. Digital Marketing and Conversion Optimisation
We developed and implemented a conversion-led digital marketing programme, aligning advertising spend with audience intent.
Rather than chasing clicks, campaigns were designed to:
- Increase average order value
- Improve conversion rates
- Re-engage existing customers through lifecycle marketing
- Strengthen loyalty and retention through email and social channels
3. Capability Building and Measurement
To ensure sustainability, we worked closely with the internal team through training and mentoring, embedding best practices in campaign management, analytics and performance tracking.
Custom dashboards, utilising Google Analytics and Emarkable Analytics, provided clear visibility into what was driving sales, not just traffic.
The Results
The impact was immediate and measurable across key commercial indicators:
Stronger brand visibility within both local and national markets. It was tracked through customisation of Google Analytics and Emarkable’s custom analytics, ensuring ongoing optimisation and growth.
- Significant increase in online sales and revenue within the first campaign cycle.
- Higher-quality traffic with stronger purchase intent.
- Improved conversion rate and a reduction in cart abandonment.
- Enhanced customer lifetime value through repeat purchases and loyalty initiatives.
The Outcome
Walsh Bros Shoes has evolved from a traditional retailer with a digital presence to a data-driven online business with a clear growth model.
By focusing on conversion optimisation, retention and capability building, the company is now positioned for sustained digital success..
This project illustrates the difference between digital activity and digital performance. Through a strategic focus on conversions, retention and capability, Emarkable helped Walsh Bros Shoes transform online potential into real commercial growth — proving that it’s not about more traffic, but about making every click count.
