Trident Worldwide
Trident International
Challenge
Trident International, a wholesale distribution company based in Dublin, wanted to increase its customer base and revenue by expanding its reach through digital marketing. The company provides end-to-end logistics, warehousing, and marketplace management, which allows businesses to manage their logistics and fulfillment with flexibility.
Approach
Emarkable conducted a thorough analysis of Trident International’s business objectives, target audience, and competition. We identified the company’s strengths and weaknesses, and developed a strategic plan that focused on the following areas:
Search engine optimisation (SEO):
We conducted keyword research and optimised the website’s content to improve its search engine rankings. We also optimised the website’s architecture, metadata, and URL structure to improve its visibility in search engine results pages (SERPs).
Pay-per-click (PPC) advertising:
We created a PPC campaign that targeted relevant keywords and demographics to drive traffic to the website. We also optimised the ad copy and landing pages to improve the campaign’s conversion rate.
Content marketing:
We developed a content marketing plan that focused on creating informative blog posts, infographics, and videos that addressed the target audience’s pain points and provided them with solutions.
Social media marketing:
We developed a social media marketing plan that focused on creating engaging content that resonated with the target audience. We also leveraged social media advertising to reach new customers and increase brand awareness.
Our strategic digital marketing plan helped Trident International achieve its business objectives by increasing its online visibility, generating new leads, and increasing revenue.
To support the strategic plan, Emarkable built a new website for Trident International. The website was designed to reflect the company’s innovative and modern approach to logistics and warehousing.
Emarkable’s web development team began by conducting a thorough analysis of Trident’s existing website and online presence. They identified several areas for improvement, including the need for a more user-friendly interface, better mobile responsiveness, and clearer messaging about the company’s unique services.
The team then created a detailed plan for the new website, focusing on a clean and modern design, intuitive navigation, and engaging content that would clearly communicate the value proposition of Trident’s services. They also incorporated a range of tools and features to enhance the user experience, including a custom-built warehouse finder tool, an integrated blog, and a range of social media integration options.
Throughout the development process, the Emarkable team worked closely with Trident International to ensure that the new website met their specific needs and requirements. They provided regular updates and feedback, and collaborated closely with Trident’s marketing team to ensure that the website was fully aligned with their broader marketing strategy.
The new website was launched in early 2021, and has already proven to be a significant success for Trident International. The website has received positive feedback from customers and partners alike and has helped to position the company as a leader in the logistics and warehousing space. The website has also generated a significant increase in traffic and leads and has helped to drive overall growth for the business.
Overall, the strategic plan and website development project were a significant success for Trident International, and have helped to support their continued growth and success in the competitive logistics and warehousing market.
