Treasure Chest is a well-known retail store in Galway, specialising mainly, but not exclusively, in high-quality Irish products. Established in 1966 by one of the leading lights in the Galway business community, Treasure Chest has extended and consolidated its position, and is now an iconic brand, and is seen as one of the places to visit during a tour of the city and its surrounding areas.
Treasure Chest was one of the first retail outlets to develop a mail order system, and so before Emarkable’s involvement with them was already focussed on providing a good quality service to those customers who did not visit the store in person.
Emarkable was brought in to work with the staff of Treasure Chest to design and develop the social media platforms which were beginning to play an important part in the sales and marketing of the products on offer. With new items coming on line on a regular basis, it was important to ensure that quality images and descriptions were kept up to date, not only on the website, but also on the other social media platforms. Instagram, Facebook and Twitter accounts have been set up, and are regularly updated with new offers and products. This is particularly important for the fashion department, which is the most fluid of all, and which needs frequent monitoring and revising.
There are, however, two outlets for Treasure Chest; the on-line side of the business, which is growing quite rapidly, and the original store, where visitors, tourists and local people come in off the street to browse and buy. Treasure Chest wanted to attract visitors through the tourist trade, and to make a visit to the shop part of the planned itinerary for visitors both national and international. In order to do this, emphasis needed to be placed on the brands that are exclusive to Treasure Chest, as well as setting the store at the top of the list of retailers for high quality giftware, collectables and Irish souvenirs.
Emarkable set up special and introductory offers for visitors to increase the level of sales in store as well as on-line. The strategy was designed not only to attract visitors to the website to browse on-line, but to ensure that people planning a holiday in Galway saw a visit to the store as an important part of their itinerary. In this aspect of the strategy in particular, a good ranking on Google was very important.
The strategy Emarkable devised for Treasure Chest focussed on three main points of interest to potential visitors and customers. Firstly, Treasure Chest is an iconic retail location in the centre of Galway; secondly, the store is unique, and offers an experience to the visitor that cannot be found anywhere else; and thirdly, Treasure Chest offers a wide range of exclusive products which can be shipped worldwide.
The objective is to develop the best possible relationship between Treasure Chest and its on-line customers as well as ensuring that visitors who physically visit the store have an excellent user experience.