Shay Murtagh Precast
Client Challenge
Shay Murtagh Precast Ltd have been specialist in pre-cast and pre-stressed concrete solutions in Ireland for over four decades.
The company foresaw a change to the Irish Construction Market, which began to decline significantly in 2006, leading directly to a reduced demand for pre-cast concrete products in the Irish marketplace. Shay Murtagh Precast (SMP) and Emarkable researched the possibility of entering the UK market. SMP’s goal was to position the company as a leader in Pre-cast Concrete in the UK. After a strategic, integrated planning approach with SMP, we established the company in the UK market with shaymurtagh.co.uk in 2008 as our Digital Marketing Platform.
A Shared Approach
Emarkable worked with the Shay Murtagh team to develop an overall strategic marketing campaign which included: SWOT analysis, product differentiation, value proposition, competitive analysis, UK search engine optimisation, user questionnaires, link campaigns, social media campaigns, video blogs and video optimisation, alignment of point-of-sales material, lead nurturing – using email and Salesforce CRM, PPC campaigns, as well as ongoing metric analysis and intelligence monitoring. Together we have created an action-orientated culture that fully optimises digital marketing.
SMP have embraced opportunities that are available with digital marketing through the Emarkable digital marketing model, and continues to drive the brand and leadership qualities that have become the trademark of SMP’s professional business approach. Enterprise Ireland provided funding for the campaign under the emarketing initiative.
Results
The UK market now accounts for the majority share of Shay Murtagh’s annual turnover. The success has been so overwhelming that the company announced the decision to employ 41 new staff members. Shay Murtagh Pre-cast holds key positions in Google UK for their product offering and has positioned themselves as experts and thought leaders in the UK market. Website traffic, conversions and lead generation are all up. Shay Murtagh Pre-cast continues to work with us every day to grow its market position and keep ahead of its competition.
The success has been so overwhelming that the company announced the decision to employ 41 new staff members.
A successful partnership led to a company’s change in direction that maximised its Digital Marketing for the UK Market.
