Planet Health

Planet Health

Planet Health Club is a company that operates gyms in various locations across Ireland. In early 2021, they had three gyms in Cork, Limerick, and Galway, respectively. The company wanted to expand its business and open a new gym in Palmerstown, Dublin. The goal was to achieve full membership within weeks of opening, which would require a strong marketing campaign.

Challenge

The primary challenge for Planet Health Club was to attract a large number of customers to their new location in Palmerstown within a short period. They wanted to use digital marketing techniques to create brand awareness and attract potential members.

Solution

Emarkable had already established a strong working relationship with Planet Health Club through their previous digital marketing campaigns for the Galway, Cork, and Limerick locations. This gave them a solid platform to build upon when it came to launching the new Palmerstown location.

As a result, Emarkable already had a good understanding of Planet Health Club’s brand identity, target audience, and marketing goals, which enabled them to create a highly effective marketing strategy for the new gym. By leveraging their experience and expertise in digital marketing for the fitness industry, Emarkable was able to quickly adapt its existing formula to the unique needs and challenges of the Palmerstown location.

 The Emarkable team worked closely with Planet Health Club to develop an inbound marketing strategy that would increase brand awareness, drive traffic to the website, and generate leads.

The first step was to conduct market research to identify the target audience and their interests. Based on the previous research methodology used in the other locations, Emarkable developed a content marketing strategy that focused on producing high-quality blog posts and social media content related to fitness, health, and lifestyle. They also created email marketing campaigns to engage with potential customers and keep them updated about the latest gym offerings and promotions.

Emarkable also optimised Planet Health Club’s website for search engines to increase its visibility in search results. This was done by using relevant keywords, creating informative content, and improving the website’s user experience.

To reach the local community in Palmerstown, Emarkable used targeted online advertising campaigns on social media platforms, such as Facebook and Instagram. They created visually appealing ads that showcased the new gym’s facilities and features, enticing people to check it out. This was achieved across Google and Social Media, growing the email list and campaign respondents to the special opening offer.

Results

With Emarkable’s digital marketing campaign, Planet Health Club was able to achieve its goal of full membership within weeks of opening the new gym in Palmerstown. The online advertising campaigns generated a significant amount of interest, resulting in a high number of website visitors and leads. The email marketing campaigns also helped to convert prospects to members with special promotions and offers.

The content marketing strategy was also successful, with the blog posts and social media content generating high engagement and sharing rates. This helped to increase brand awareness and establish Planet Health Club as a leading fitness brand in the local community.

It’s important to note that Emarkable had already established a strong working relationship with Planet Health Club through their previous digital marketing campaigns for the Galway, Cork, and Limerick locations. This gave them a solid platform to build upon when it came to launching the new Palmerstown location.

The success of Emarkable’s digital marketing campaign for the Palmerstown location was due in part to the formula that they had developed and refined through their work with the Galway, Cork, and Limerick locations.

By leveraging their experience and expertise in digital marketing for the fitness industry, Emarkable was able to quickly adapt their existing formula to the unique needs and challenges of the Palmerstown location. This allowed them to create a highly effective marketing campaign in a short period of time, which was critical to achieving Planet Health Club’s goal of full membership within weeks of opening.

Moreover, this formula provided a scalable approach that could be easily replicated for future gym locations, allowing Planet Health Club to continue to expand its business while maintaining a consistent and effective digital marketing strategy.

With Emarkable's digital marketing campaign, Planet Health Club was able to achieve its goal of full membership within weeks of opening the new gym in Palmerstown.