Inbound Marketing for Odyssey Consultant Training Institute

Delivering a successful inbound marketing programme to increase online visibility with Odyssey Consultants target audience.

The Client

International consulting organisation providing training and strategic transformation for professional services.

The Challenge

John Butler had a vision to deliver his proven system to a global audience. He currently delivered his process to small groups in intensive days and wanted to expand his reach and customer base. The chosen channel for delivery was through webinar in conjunction with group workshops around the world.

The Strategy

Course Design: We developed an online webinar based training programme that delivered the Odyssey concept and training worldwide.

Marketing: We delivered an inbound marketing process and methodology that increased reach and visibility with the target audience. Conversion from a visitor to a client was key.


Emarkable worked closely with John and his team to develop courseware that could be delivered online and through webinars (go to meeting).

Emarkable developed a content marketing plan that involved blogging, guest blogging, forums, LinkedIn groups, email marketing, SEO, link building, affiliate marketing, display ads, Ad Words, traditional marketing, CRM, Twitter and YouTube.

This was a significant project in terms of man hours, John and his team developed the majority of the course content as well as the marketing collateral and worked very closely with emarkable to understand the various marketing channels and platforms that we could use to develop an audience and subsequently clients.

Emarkable were heavily involved in formulating the new business model for Odyssey and translating this into a digital model that brought clients and helped the Odyssey community.

Inbound Marketing for Odyssey Consultant Training Institute