The National Ploughing Association’s annual National Ploughing Championships is a major event in the Irish agricultural calendar. Since the first Championship in 1931 it has kept on growing, and nowadays the site covers over 800 acres, with hundreds of competitors and thousands of exhibitors. Over the years, it has been extended beyond ploughing and farming to include attractions such as sheep dog trials, live entertainment, fashion shows, and a craft village. Whilst staying true to its original mission “to bring the message of good ploughing to all parts of the country and to provide a pleasant and friendly place to meet and do business”, it has become, according to one source, the biggest outdoor exhibition and agricultural trade show in Europe. More than a quarter of a million visitors attend annually; the 2019 Championships attracted 297,000 people to Co. Carlow.
For a flagship event such as this one, a website is a vital means of disseminating and collecting information. The Emarkable team worked with the NPA to develop their site; research for the project was exhaustive, with every exhibitor (over three thousand) and distributor contacted, and a useful database set up to allow them to add their own promotional information and material. Emarkable also managed social media for the NPA.
Sadly, after much heart searching, the 2020 event was cancelled, yet another victim of the Covid-19 pandemic. However, the work Emarkable carried out for the National Ploughing Association, although centred upon the event, will not be wasted. The information on the website will be a useful resource, not only for potential competitors and exhibitors in successive years, but also for those who need the skills, services and products that would have been on display.
As one of Emarkable’s clients in our growing Agri business portfolio, the NPA signposts other companies in the sector.