MSD Animal Health

Introduction:

MSD is a leading multinational pharmaceutical company with a strong presence across the globe. They offer a wide range of products and solutions for animal health, human health, and vaccines. MSD has a significant presence in the animal health sector, with a variety of products designed for use in livestock, pets, and horses. They have a strong reputation in the industry and are known for their innovative approach to animal health.

Challenge:

MSD approached Emarkable to help them develop a digital marketing strategy that would effectively communicate with their customers, end-users, distributors, and veterinarians across the island of Ireland. MSD recognised the importance of digital marketing in today’s age and wanted to take its marketing efforts to the next level.

Solution:

Emarkable started the engagement by conducting a thorough audit of MSD’s current digital marketing efforts. The audit revealed that MSD had a strong website but lacked a comprehensive digital marketing strategy. The Emarkable team then created a high-level digital marketing strategy that was aligned with MSD’s business objectives.

The strategy included the following key elements:

  • A comprehensive social media strategy – The Emarkable team developed a social media strategy that included regular posts, engagement with users, and the creation of targeted campaigns to reach MSD’s target audience.
  • Search Engine Optimisation (SEO) – The Emarkable team optimised MSD’s website for search engines to improve their visibility and attract more traffic to their site.
  • Content Marketing – The Emarkable team developed a content marketing strategy that focused on creating high-quality content that would be valuable to MSD’s target audience.
  • Analytics – The Emarkable team implemented analytics tools to track the effectiveness of the digital marketing strategy and make data-driven decisions.

Results:

MSD saw a significant increase in traffic to its website and social media pages. They also saw an increase in engagement with their target audience and an improvement in their search engine rankings. Most importantly the internal team had a focus on clear messaging and an action plan to implement and monitor.

The strategy allowed MSD to effectively communicate with their customers, end-users, distributors, and veterinarians across the island of Ireland.  The implementation of the strategy resulted in a significant increase in website traffic and engagement with their target audience. MSD was able to establish a stronger digital presence and improve their position themselves as a leader in the animal health industry.

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The Emarkable team then created a high-level digital marketing strategy that was aligned with MSD's business objectives.
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