The Licensed Vintners Association

Website Development for The Licensed Vintners Association (LVA)

Overview

The Licensed Vintners Association (LVA) is a trade association and representative body for the publicans of Dublin, Ireland. Established in 1817, the LVA is over 200 years old, making it the oldest trade association in Ireland. With approximately 600 members, the LVA represents over 75% of all pubs in Dublin and Bray, collectively selling more than a quarter of all alcohol sold through the licensed trade in Ireland. The LVA campaigns to ensure that the issues affecting the Dublin Licensed Trade are considered by politicians and decision-makers.

Challenge

The LVA recognized the need for a modern and user-friendly website to enhance its online presence and improve communication with its members and stakeholders. The existing website was outdated, difficult to navigate, and lacked key features such as member login and online resources. The challenge was to create a new website that would be visually appealing, easy to use, and provide valuable information and resources to LVA members and the wider community.

Solution

The LVA partnered with Emarkable to create a new website that met its objectives. The following steps were taken during the website development process:

Needs Assessment: Emarkable conducted a thorough needs assessment to understand the LVA’s requirements and goals for the website. This included understanding the target audience, identifying key features and functionalities, and reviewing the content and design preferences.

Design and Development: Based on the needs assessment, Emarkable created a modern and visually appealing design for the website. The design was aligned with the LVA’s brand identity and incorporated user-friendly navigation, clear call-to-actions, and responsive design for optimal viewing on all devices. The website was developed using the latest web technologies and best practices for security, performance, and search engine optimisation (SEO).

Content Creation: The website content was reviewed and updated to ensure it was accurate, relevant, and engaging. New content was created, including member resources, industry news, and events calendar. The content was organized in a logical and easy-to-navigate structure to provide a seamless user experience.

Member Login and Online Resources: One of the key features of the website was the implementation of a member login portal that provided exclusive access to member resources, including industry insights, research reports, and regulatory updates. The member portal was secured with robust authentication and authorisation protocols to protect member data.

Social Media Integration: The website was integrated with the LVA’s social media accounts, allowing for easy sharing of news, events, and updates across various platforms. This helped to increase the LVA’s online visibility and engagement with its members and stakeholders.

Testing and Launch: The website underwent rigorous testing to ensure it was functioning properly, free of any bugs or errors, and compatible with different browsers and devices. Once all the issues were addressed, the website was launched, and the LVA communicated the new website to its members and stakeholders through various channels, including email newsletters and social media posts.

Results

The development of the new website for the LVA has resulted in several positive outcomes:

Improved User Experience: The new website provides a modern and user-friendly experience for visitors, with easy navigation, clear call-to-actions, and relevant content. This has resulted in increased engagement and longer website visits.

Enhanced Member Communication: The member login portal has improved communication with LVA members, providing them with exclusive access to valuable resources and updates. This has helped to strengthen the relationship between the LVA and its members.

Increased Online Visibility: The integration of social media has helped to increase the LVA’s online visibility, with news, events, and updates being easily shared across various platforms.

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.

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Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.