Digital Marketing Strategies for Fallers
Increasing online sales for well-established Irish Jewelers


The Client

Fallers is a well-established jewelery shop in Galway. It had been getting online sales for many years with dedicated online marketing team.


The Challenge

  • Sales online were insufficient
  • There was good visibility, but a low conversion rate
  • Our job was to increase online sales

The Strategy

The first step was to examine the lack of suitable traffic, especially since there was a lot of products on the site – each offering an SEO ranking opportunity. The problem was that the site was not SEO-friendly.

We worked with the client’s developer to optimise the site and change the site architecture so that search engines could at least read the content on the many pages.

The second step was to expand the reach, through SEO, social media and email marketing. This involved working and training the internal team on blogging, social media and effective email marketing. Some of the tools that were being used needed updating/changing and once this was under control, visitor numbers increased as did conversions and orders.


The Result

Emarkable provided a consultancy service which developed campaigns for seasonal events e.g. Christmas, Easter and unique product offerings e.g. Claddagh rings. The strategy worked in terms of increasing conversions and sales on the online side of the business.


Increasing Online Sales for Fallers