Dangan Group – Building a Multi-Channel Growth Engine
Dangan Group, a multi-faceted business with interests in recruitment, cleaning, supplies, security, and more, sought a comprehensive digital marketing strategy to increase its brand awareness and generate leads. The company partnered with Emarkable to create and manage a full-service digital marketing campaign that encompassed web design, email marketing, SEO, PPC, content creation, and content marketing.
Strategy First
Emarkable led with Strategy First, creating a roadmap that aligned brand messaging, digital engagement, and commercial goals.
From there, the team developed a cohesive, conversion-driven digital ecosystem:
- Search optimisation: On-page and technical SEO ensured long-term discoverability and improved organic visibility across all divisions.
- Website redevelopment: Each business unit received a refreshed, SEO-optimised website built around clear calls-to-action and conversion paths. The consistent design and user experience reinforced brand credibility while improving lead capture.
- Email marketing & automation: Tailored campaigns for each business unit nurtured prospects through personalised, sequenced communication, moving them from awareness to enquiry.
- Paid advertising (PPC): Targeted campaigns were designed around high-intent keywords to drive qualified traffic directly to optimised landing pages.
- Content marketing, including thought leadership blogs, social content, and case studies, showcases expertise and establishes trust, essential for conversion in multi-service sectors.
The Results
The integrated campaign delivered measurable growth across the funnel:
- Increased visibility and search rankings for key service areas.
- Higher enquiry rates due to improved site usability and clearer CTAs.
- More engaged audiences through personalised email journeys.
- Strengthened brand cohesion across multiple divisions — making cross-selling between services easier.
The Outcome
By shifting focus from awareness to conversion and engagement, Emarkable helped Dangan Group transform its digital presence into a sustainable lead-generation and client-retention engine. The result: a unified brand with stronger visibility, higher conversions, and a marketing infrastructure built for long-term growth.
