ConsultUCD

ConsultUCD Website Development and Digital Marketing Strategy by Emarkable

ConsultUCD, the managed consultancy service of UCD’s Centre for New Ventures and Entrepreneurs at NovaUCD

Background

ConsultUCD is a dedicated consultancy service supporting UCD academics in sharing their skills and research expertise to help a wide range of organisations. To enhance their online presence and attract more clients, ConsultUCD approached Emarkable to develop a digital marketing strategy and revamp their website.

Challenges

The project faced several challenges, including:

  • Branding and Messaging: The website needed to effectively communicate ConsultUCD’s unique value proposition, key messaging, and services to potential clients.
  • Technical Requirements: The website required a modern and professional design, with easy navigation and user-friendly features using the Terminal Four web platform.
  • Digital Marketing Strategy: The digital marketing strategy needed to increase ConsultUCD’s online visibility, attract more leads, and ultimately, convert them into clients.
  • Timeline and Budget: The project had strict timelines and budget constraints, requiring efficient project management and resource allocation to meet the deadlines.
Solution

Emarkable proposed a comprehensive digital marketing strategy that included developing a new website for ConsultUCD, creating engaging content, and implementing various digital marketing channels such as social media, email marketing, and SEO.

The project started with a thorough analysis of ConsultUCD’s business goals, target audience, and branding guidelines. The Emarkable team worked closely with ConsultUCD’s marketing team to understand their unique value proposition and key messaging, which was then integrated into the website’s design and content.

The website was developed using the latest web development technologies, with a modern and professional design that reflected ConsultUCD’s brand image. The website’s navigation and user-friendly features ensured a seamless user experience.

Emarkable also created engaging and informative content, optimised for search engines, and shared through various digital marketing channels such as social media, email marketing, and Google Ads. The digital marketing strategy was designed to attract potential clients, generate leads, and convert them into clients.

Results

The website development and digital marketing strategy project was completed within the agreed-upon timeline and budget. The new website, developed by Emarkable, helped ConsultUCD achieve the following results:

Enhanced Online Presence: The website showcased ConsultUCD’s services in a visually appealing and user-friendly manner, helping them establish a strong online presence and attract more potential clients.

Improved Branding and Messaging: The website effectively communicated ConsultUCD’s unique value proposition and key messaging, helping them differentiate itself from competitors and establish a strong brand identity.

Increased Online Traffic and Leads: The digital marketing strategy implemented by Emarkable helped increase ConsultUCD’s online visibility, attract more potential clients, and generate more leads.

Better Conversion Rates: The engaging and informative content created by Emarkable, coupled with the user-friendly website design and digital marketing strategy, helped convert more leads into clients.

The collaboration between ConsultUCD and Emarkable, involving website development and digital marketing strategy, resulted in a visually appealing, user-friendly, and SEO-optimised website that effectively communicated ConsultUCD’s brand image and services. The digital marketing strategy helped increase ConsultUCD’s online visibility, attract more potential clients, and generate more leads, ultimately leading to better conversion rates.

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.

Visually appealing, user-friendly, and SEO-optimised website that effectively communicated ConsultUCD’s brand image and services.
Contact us now for more information

Drop your details into the form below and we will call you back for a discussion.

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.