CIRI
CIRI (Construction Industry Register Ireland) is a register of construction companies and builders that have been vetted and meet industry standards for quality and safety. As part of its business strategy, CIRI wanted to develop a digital marketing program and a new website to improve its online presence and increase visibility among its target audience.
Collaboration
To achieve this, CIRI engaged the services of Emarkable, because we specialise in web development, SEO, and digital marketing. The project was a highly collaborative process involving many stakeholders, including CIRI staff, members of the construction industry, and government agencies.
Analysis
The first step in the process was to conduct a thorough analysis of CIRI’s existing website, online presence, and marketing strategy. This included an evaluation of the website’s design, content, and user experience, as well as an analysis of CIRI’s target audience and competitors. We also had to examine the reason why people engage with CIRI and its importance in the overall delivery of a quality standard in the construction industry.
When engaging a CIRI-registered construction entity, consumers can be confident that they are dealing with experienced people. CIRI standards are high and only construction companies, sole traders and builders who meet the strict eligibility criteria are registered on CIRI.
Design and Build
Based on the findings of the analysis, Emarkable proposed a customised digital marketing programme and a new website that would improve CIRI’s online presence and provide a better user experience for visitors to the site. The website was designed to be user-friendly, and accessible, and to showcase the value of being registered with CIRI.
Some of the key features of the website included:
- A user-friendly interface that made it easy for visitors to find the information they needed
- A responsive design that worked well on desktop and mobile devices
- Custom animated videos and graphics
- A custom content management system (CMS) that allowed CIRI staff to easily update the site and add new content
- Integration with CIRI’s existing branding and marketing materials
- Clear and concise messaging that highlighted the benefits of being registered with CIRI
Promotion
To promote the website and increase visibility among CIRI’s target audience, eMarkable implemented a comprehensive digital marketing program that included SEO, PPC advertising, and social media marketing. The goal was to drive traffic to the site and generate interest in CIRI’s register of construction companies.
Throughout the process, Emarkable worked closely with CIRI staff, members of the construction industry, and government agencies to ensure that the website and digital marketing programme met the needs of all stakeholders. This collaborative approach helped to build trust and establish CIRI as a reliable and trusted service to the construction industry.
The result of this collaboration was a highly effective digital marketing programme and a user-friendly website that provided a better experience for visitors and helped to grow CIRI’s business. The website was well-received by visitors and helped to increase awareness of CIRI’s register of construction companies among their target audience.
This case study demonstrated the importance of collaboration and stakeholder engagement in the development of effective digital marketing strategies and websites. By working closely with Emarkable and other stakeholders, CIRI was able to develop a tailored solution that met their unique needs.
This case study demonstrated the importance of collaboration and stakeholder engagement in the development of effective digital marketing strategies and websites.
