The challenge was to adapt the language, tone and content so that it was accessible and intelligible to audiences outside Ireland, and if possible, to make it localised for individual countries.
We planned to use case studies, team profiles and an explanation of the services provided to show new customers what the company does, the people who do it, and how they can help particular customers.
Each project was carefully documented and written in a way that was helpful and informative to the user, and allowed them to see the quality and level of professionalism that went into each project. We even supplied projects in Arabic for some of the clients in the Middle East.
The project galleries were customised to provide interactive images, and BLP was trained in the updating of the site and each particular component.