Powerpoint Engineering
Provided a successful digital marketing strategy to improve the core business model, educate the client, and generate more leads.
The Client
Powerpoint Engineering is an Electrical Safety Equipment distributor. Based in County Laois, it distributes a range of products nationwide and internationally.
The Challenge
The company had a website that failed to generate a reasonable proportion of sales. They looked at many competitors and niche sites in their sector selling products online successfully. They wanted to know why they weren’t being as successful as others were in terms of generating sales, and how they could compete with these sites in the future.
The Strategy
After an analysis by Emarkable of each individual strategic business unit , the customer type and market, and existing niche players, it became very clear that lots of opportunities existed. It just meant that a focus needed to be provided, and a schedule of activity produced that could make things happen. So the first step for us was a detailed schedule of activity that included research, individually focused campaigns, and a schedule of web build and web promotion.
Implementation
The digital marketing strategy identified the most likely starting point, and the educational and training needs required in-house to make this happen.
Emarkable worked with in-house personnel on SEO, content marketing, and building new niche sites, so that Powerpoint Engineering could target a number of sectors with unique product lines and specialist services.
This is not an uncommon strategy, and requires the company to focus on a small niche, establish traffic patterns, and then work on conversions and sales. Continuous improvements are made to the core business model, and then duplicated across the many sites, with strategic niches identified.
Emarkable worked with Powerpoint Engineering to set up the initial process and educate people in-house to maintain this process on an ongoing basis.
QED – Quality – Emarkable Delivers
