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B2B Strategic Digital Marketing Workshop
27 March 2017
This highly focused workshop is aimed at ambitious growth-focused organisations who need to integrate modern effective Sales Lead Generation into their strategic marketing plans.
The workshop is ideal for:
- Export-oriented companies of goods or services
- Software as a Service Providers
- Organizations who need strong Lead Generation
- Companies with long and complex sales cycles
Overview
The workshop will give a comprehensive and detailed overview of the entire Digital Marketing Planning process from start to finish. The workshop will introduce the use of templates and frameworks to guide attendees through the marketing planning process: (eg. Sostac Model, Value Proposition Framework, Lean Canvas Framework, Pirate metrics etc). We will identify the changes driving the online buyer journey and how Digital disruption is affecting all businesses. The workshop will give participants a very clear idea of how to implement marketing theory and practice in a Digital business environment. It will be structured in a step by step sequential manner. The workshop will cover all the Digital tools required to grow scale and to how to build online traction and Lead Generation.
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Book Your Place
Book and pay (using Paypal) for your place online by filling out this form.
Cost: €400
Price includes lunch tea/coffee on the day.
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