Current SituationQ1Does your website traffic increase in most months? Always Usually Sometimes Rarely Never Don’t know Q2Do you have a Digital Marketing Strategy? Yes No Don’t know Q3Is your company using social media to build brand awareness, engagement and traffic? Yes No Don’t know Q4Do you have a company Twitter account? Yes No Don’t know Q5Do you have a company Facebook page? Yes No Don’t know Q6Do you have a company LinkedIn page? Yes No Don’t know Q7Do you monitor social media for mentions of your brand name, important keywords and competitors? Yes No Don’t know Q8Do you have a content plan? Yes No Don’t know Q9Do you have a blog? Yes No Don’t know Q10How often do you post blog articles? Daily Weekly Monthly Quaterly Annually Q11How many employees post blog articles to your blog? 5 4 3 2 1 Q12Do you have an SEO Strategy? Yes No Don’t know Q13How often do you perform keyword research? Always Usually Sometimes Rarely Never Don’t know Q14How often do you analyse your websites pages to identify whether they’re optimised effectively? Always Usually Sometimes Rarely Never Don’t know Q15Do you track your inbound links? Yes No Don’t know Q16Do you put effort into improving your current inbound links? Yes No Don’t know Q17Do you actively build inbound links to specific pages with specific keywords as anchor text? Yes No Don’t know Lead GenerationQ18Do you generate a larger number of leads via your website in most months? Always Usually Sometimes Rarely Never Don’t know Q19What percentage of your website visitors convert into a lead? (Typically: 0 – 7%) 1-2 3-4 5-6 7-10 10-15 Q20How many offers (ebooks, whitepapers, webinars) do you have available on your website? 1-2 3-4 5-6 7-10 10-15 Q21How many active landing pages do you have on your website? 1-2 3-4 5-6 7-10 10-15 Q22Have you defined the profile/demographics/characteristics of an ideal lead? Yes No Don’t know Q23How often do you build and launch new calls to action to drive traffic to your landing pages? Daily Weekly Monthly Quaterly Annually Q24Do you generate inbound sales leads directly from organic search engine traffic? Always Usually Sometimes Rarely Never Don’t know Q25Do you generate inbound sales leads directly from social media traffic? Always Usually Sometimes Rarely Never Don’t know Q26Do you generate inbound sales leads directly from your blog traffic/readers? Always Usually Sometimes Rarely Never Don’t know Q27 Do you generate inbound sales leads directly from pay per click traffic? Always Usually Sometimes Rarely Never Don’t know ConversionQ28Do you convert a larger number of customers from your website leads in most months? Always Usually Sometimes Rarely Never Don’t know Q29What percentage of your website leads convert into customers? (Typically: 0 – 25%) 1-10 11-20 21-30 31-40 40+ NurturingQ30How often do you build and launch new calls to action to drive traffic to your landing pages? Daily Weekly Monthly Quaterly Annually Q31Do you segment your email marketing lists and send different messages to different segments? Always Usually Sometimes Rarely Never Don’t know Q32Does your sales team connect with your leads via their social media profiles on Twitter, Linkedin & Facebook? Always Usually Sometimes Rarely Never Don’t know Q33How many different lead nurturing campaigns do you have setup? 1-2 3-4 5-6 7-10 10-15 MeasurementQ34Does your web analytics notify you/your sales team when a lead is visiting the website? Always Usually Sometimes Rarely Never Don’t know Q35Does your website analytics track which pages your individual leads view? Yes No Don’t know Q36Does your website analytics track the traffic source/marketing activity/campaign for each lead? Yes No Don’t know Q37Do you have a lead target? 1-10 11-20 21-30 31-40 40+ Q38Do you analyse your results each month so you can continuously improve results? Always Usually Sometimes Rarely Never Don’t know Q39Do you track your traffic sources? Yes No Don’t know Q40Do you track which traffic sources convert into leads? Yes No Don’t know Q41Do you track which leads convert into customers? Yes No Don’t know Q42Do you track the traffic source/marketing campaign for each visitor, lead and sale? Yes No Don’t know Q43Do you track your social media follower counts/reach on Twitter, Linkedin, Facebook, Youtube? Yes No Don’t know Q44Do you track comments, inbound links and page views for each individual blog post you publish? Yes No Don’t know * Your Information Your Name: Your Email:
