Need help making LinkedIn perform better for you? By leveraging these native tools and third-party software, you can significantly enhance your LinkedIn experience, streamline your workflows, and achieve better results from your LinkedIn marketing and sales efforts.

Native LinkedIn Tools

1. LinkedIn Sales Navigator
   • Advanced search capabilities to find and target the right prospects.
   • Real-time insights and alerts about your accounts and leads.
   • Integration with CRM tools like Salesforce.
2. LinkedIn Campaign Manager
   • Create, manage, and optimise ad campaigns.
   • Access various ad formats, including Sponsored Content, Sponsored InMail, and Text Ads.
   • Detailed analytics and reporting on ad performance.
3. LinkedIn Analytics
   • Insights on company page performance, including follower demographics and engagement metrics.
   • Data on post-performance to understand what content resonates best with your audience.
4. LinkedIn Learning
   • Access a vast library of professional courses on various topics, including LinkedIn optimisation and marketing strategies.
   • Personalised recommendations based on your interests and industry.
5. LinkedIn Talent Insights
   • Comprehensive data on talent pools, competitor analysis, and workforce planning.
   • Helps in making informed hiring and talent management decisions.
6. LinkedIn Recruiter
   • Advanced search filters and AI-powered candidate recommendations.
   • InMail messaging to reach out directly to potential candidates.
   • Integration with Applicant Tracking Systems (ATS).

Third-Party Software

1. Hootsuite
   • Schedule and publish posts across multiple social media platforms, including LinkedIn.
   • Monitor LinkedIn activity and engage with your audience from a single dashboard.
   • Analytics to measure the performance of your LinkedIn content.
2. Buffer
   • Schedule LinkedIn updates and manage your posting schedule.
   • Analytics is used to track the engagement and performance of your posts.
   • Team collaboration features for managing content.
3. Canva
   • Design professional graphics and images for your LinkedIn posts.
   • Access to a wide range of templates specifically for social media.
   • User-friendly interface for creating high-quality visuals.
4. Vidyard
   • Create and share personalised video messages directly through LinkedIn.
   • Analytics to track video engagement and performance.
   • Integrations with LinkedIn Sales Navigator and other CRM tools.
5. Zapier
   • Automate workflows between LinkedIn and other apps (e.g., adding LinkedIn leads to your CRM).
   • Integration with over 2,000 apps to streamline your LinkedIn marketing processes.
   • Customisable automation without the need for coding.
6. Crystal
   • Analyse LinkedIn profiles to understand the personality traits of your connections.
   • Provides communication tips based on personality insights.
   • Enhances your approach to networking and relationship building.
7. Shield Analytics
   • Detailed analytics for personal LinkedIn profiles beyond what LinkedIn natively offers.
   • Track engagement, growth, and content performance over time.
   • Export data for further analysis and reporting.
8. Drift
   • Integrate with LinkedIn to add conversational marketing to your strategy.
   • Use Drift’s chatbot on LinkedIn to engage visitors and capture leads.
   • Schedule meetings and follow up with prospects directly through LinkedIn.
9. LinkedIn Helper
   • Automate connection requests, message sequences, and profile visits.
   • Tools for auto-posting and endorsing skills.
   • Helps in scaling LinkedIn outreach and engagement efforts.
10. Sprout Social
    • Comprehensive social media management platform.
    • Schedule and publish LinkedIn posts.
    • Advanced analytics and reporting tools to measure engagement and performance.
    • Social listening tools to monitor brand mentions and industry trends.
11. HubSpot
    • Integrates with LinkedIn for social media marketing and lead generation.
    • Use LinkedIn Ads to generate leads directly into Hubspot CRM.
    • Track engagement and interaction with LinkedIn posts through the Hubspot dashboard.
12. Octopus CRM
    • LinkedIn automation tool for sending connection requests, messages, and profile visits.
    • Manage campaigns and sequences for outreach.
    • Track performance with built-in analytics.
13. Leadfeeder
    • Identifies companies visiting your website and matches them with LinkedIn profiles.
    • Integration with LinkedIn to connect with potential leads.
    • Provides insights on visitor behaviour to tailor your outreach.
14. Loom
    • Record and share video messages directly via LinkedIn.
    • Enhance communication with personalised video content.
    • Use for follow-ups, introductions, and product demonstrations.
15. Grammarly
    • Ensures your LinkedIn posts and messages are free of grammar and spelling errors.
    • Provides writing suggestions for clarity and tone.
    • Browser extension for real-time writing assistance.
16. Sniply
    • Add call-to-action buttons to links you share on LinkedIn.
    • Drive traffic back to your website or landing pages from curated content.
    • Track link performance and engagement.
17. Nimble
    • Social CRM that integrates with LinkedIn.
    • Aggregates contact information and interaction history from LinkedIn and other social networks.
    • Provides insights and reminders for follow-ups.
18. Dux-Soup
    • LinkedIn automation tool for lead generation.
    • Automate profile visits, connection requests, and messaging.
    • Provides detailed reporting on campaign performance.
19. Lempod
    • LinkedIn engagement pod tool to increase post visibility.
    • Join pods of professionals who will engage with your content.
    • Boosts like, comments, and shares to expand reach.
20. Reply.io
    • Automate LinkedIn outreach and follow-up sequences.
    • Personalise messages and track responses.
    • Integrates with CRM systems for seamless workflow.
21. Crystal Knows
    • Personality insights tool for understanding LinkedIn connections.
    • Provides tailored communication tips based on DISC personality profiles.
    • Enhances relationship-building efforts.
22. PhantomBuster
    • Automation tool for various LinkedIn tasks (e.g., extracting profiles, sending messages).
    • Integrates with other tools for advanced automation workflows.
    • Suitable for lead generation and data extraction.
23. eLink Pro
    • Automate LinkedIn profile views to increase visibility.
    • Generate more profile visits and potential connections.
    • Track engagement and connection rates.
24. LinkedIn Elevate
    • Employee advocacy tool to amplify company content.
    • Encourage employees to share curated content on their LinkedIn profiles.
    • Track engagement and reach of employee-shared content.
25. Brand24
    • Social media monitoring tool that tracks mentions of your brand on LinkedIn.
    • Provides real-time alerts for brand mentions and keywords.
    • Analyzes sentiment and engagement around your brand.
26. BuzzSumo
    • Content research tool to find popular content and trends on LinkedIn.
    • Identify top-performing content and influencers in your industry.
    • Use insights to inform your LinkedIn content strategy.

Need Help Optimising Your LinkedIn Presence?

Emarkable can help your company and your team with LinkedIn. We offer comprehensive audits of existing profiles, company pages, and posts to identify key recommendations for improvement. Whether you need training, coaching, or full-service implementation, our experts are here to assist. Contact us now for the first step toward a free audit.

Take your LinkedIn game to the next level! 

Contact Emarkable today to schedule your LinkedIn audit and start seeing real results.