Quick Wins Checklist for LinkedIn: Profile and Company Page for B2B Sales People

Personal LinkedIn Profile

  1. Professional Profile Photo
    • Use a high-quality, professional headshot.
    • Ensure your face is visible and you are dressed appropriately for your industry.
    • Are you using the Company banner?
  2. Compelling Headline
    • Clearly state your role and value proposition.
    • Include keywords relevant to your industry and expertise.
  3. Optimised Summary
    • Write a concise and engaging summary that highlights your skills, experience, and professional achievements.
    • Use bullet points for readability.
    • Incorporate industry-specific keywords for SEO.
  4. Experience Section
    • Detail your current and past roles with a focus on achievements and results.
    • Use metrics and specific examples to demonstrate your impact.
    • Align your descriptions with the keywords and language your target audience uses.
  5. Skills and Endorsements
    • List relevant skills and ensure they align with your professional brand.
    • Request endorsements from colleagues and clients to validate your expertise.
  6. Recommendations
    • Seek recommendations from clients, colleagues, and supervisors.
    • Provide recommendations in return to build goodwill.
  7. Accomplishments and Certifications
    • Add any relevant certifications, awards, and accomplishments.
    • Include details about projects, publications, and presentations.
  8. Contact Information
    • Make sure your contact information is up-to-date and includes professional email addresses.
    • Enable connections by making it easy for prospects to reach you.
  9. Content Sharing and Engagement
    • Regularly share relevant industry content and insights.
    • Engage with posts from your network to increase visibility and build relationships.

Company LinkedIn Page

  1. Professional Logo and Banner Image
    • Use a high-resolution company logo.
    • Design a banner image that reflects your brand and messaging.
  2. Compelling About Section
    • Write a clear and concise description of your company, including your mission, values, and key offerings.
    • Use bullet points and keywords relevant to your industry.
  3. Showcase Pages
    • Create showcase pages for specific products, services, or initiatives.
    • Tailor content on these pages to specific audiences.
  4. Regular Content Updates
    • Post consistently about company news, industry trends, and thought leadership.
    • Share valuable content with your target audience, such as case studies, white papers, and blog posts.
  5. Engagement with Followers
    • Respond promptly to comments and messages.
    • Engage with followers by asking questions and encouraging discussions.
  6. Use of Rich Media
    • Incorporate images, videos, and infographics in your posts to increase engagement.
    • Highlight customer testimonials and success stories.
  7. Employee Advocacy
    • Encourage employees to follow and engage with the company page.
    • Empower employees to share company content on their profiles to extend reach.
  8. LinkedIn Analytics
    • Regularly review LinkedIn analytics to understand what content resonates with your audience.
    • Adjust your content strategy based on insights and performance data.
  9. Career Opportunities
    • Post job openings and career opportunities on the company page.
    • Highlight your company culture and employee benefits to attract top talent.

Pre-Posting

  1. Identify Your Goal
    • Determine the purpose of your post (e.g., brand awareness, lead generation, engagement).
  2. Know Your Audience
    • Understand the interests and needs of your target audience.
    • Tailor your content to resonate with them.
  3. Create Valuable Content
    • Ensure your post provides value, whether informative, inspirational, or entertaining.
    • Avoid overly promotional content.
  4. Use a Strong Hook
    • Start with an attention-grabbing headline or opening sentence.
    • Make it clear why the reader should care about your post.

Crafting the Post

  1. Keep It Concise
    • Be clear and to the point.
    • Use short paragraphs or bullet points for readability.
  2. Incorporate Visuals
    • Use high-quality images, infographics, or videos to enhance your post.
    • Ensure visuals are relevant to the content.
  3. Include a Call to Action (CTA)
    • Encourage your audience to take a specific action (e.g., visit your website, comment, share).
    • Make the CTA clear and compelling.
  4. Utilise Hashtags
    • Add 3-5 relevant hashtags to increase visibility.
    • Use popular and industry-specific hashtags.
  5. Tag Relevant People or Companies
    • Mention individuals or organizations that are relevant to the post.
    • This can increase engagement and reach.

Post Optimisation

  1. Optimal Posting Times
    • Post during times when your audience is most active.
    • Typically, mornings and early afternoons on weekdays are effective.
  2. Mobile-Friendly Format
    • Ensure your post looks good on mobile devices.
    • Use a simple layout and avoid large blocks of text.
  3. Use LinkedIn’s Native Features
    • Take advantage of LinkedIn’s features like polls, articles, and document sharing.
    • Use native video upload for better engagement.

Engagement

  1. Monitor Engagement
    • Respond to comments and messages promptly.
    • Engage with those who interact with your post to foster relationships.
  2. Encourage Discussion
    • Ask questions or solicit feedback to encourage comments.
    • Create a conversation around your content.
  3. Track Performance
    • Use LinkedIn Analytics to monitor the performance of your post.
    • Assess metrics like views, likes, comments, and shares to understand what works.

Post-Posting

  1. Repurpose Content
    • Repurpose high-performing posts into different formats (e.g., blog posts, infographics).
    • Share older posts that are still relevant.
  2. Stay Consistent
    • Maintain a regular posting schedule to keep your audience engaged.
    • Consistency helps build and retain your audience.
  3. Reflect and Improve
    • Review the performance of your posts periodically.
    • Use insights to refine your content strategy.

Following this checklist, you can create practical and engaging LinkedIn posts that resonate with your audience and achieve your marketing goals.

Need Help Optimising Your LinkedIn Presence?

Emarkable can help! We offer comprehensive audits of existing profiles, company pages, and posts to identify key recommendations for improvement. Whether you need training, coaching, or full-service implementation, our experts are here to assist.

Take your LinkedIn game to the next level! 

Contact Emarkable today to schedule your LinkedIn audit and start seeing actual results.

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.