Digital Marketing job descriptions and roles – Marketing Executive
What’s the aim of these 15 templates?
This are practical templates to support managers when recruiting digital marketing specialists to resource digital marketing activities within their team structure.
The job descriptions in this template are intended to help identify the right type of role and the right type of person to improve digital marketing’s contribution within an organisation.
By defining clear competencies required by an organisation, we intend to save you time when creating job descriptions to advertise for new recruits or recruiting into existing digital marketing roles.
The role descriptions may also be useful for updating existing employee job roles. In some companies, HR training plans are created against job skills. These are linked closely to performance objectives, and the focus is to retrain current marketing staff through CPD (continuing professional development), courses, exhibitions or external courses. Where companies are under-resourced in digital marketing or current staff do not have the motivation to upskill, then the company will need to recruit externally and employ those who can literally ‘hit the ground running’!
We have identified 15 of the most important roles based on an analysis of advertised roles across a range of recruitment agencies and direct from employers. The roles are focused on key digital marketing skills, including CRM, Analytics, Search, PPC, Social Media, Social Media Platform Development and the management of digital platforms and tools across agencies and client-side.
Candidate selection criteria covered within the job descriptions
The templates provide the following sections: variation of job titles, junior roles to support this role, location, industry, client/agency-side, summary scope, main duties, person specifications (soft and hard skills), and current average salary.
When companies are aiming to recruit staff in these roles, we believe this is a useful framework to apply in both writing the job specification and to help with scoring key desirable and essential skills during the interview stage. It may also be useful to check if anyone currently in the organisation has these skills. If so, and if there is room to up-skill and the structure is right for the new role, pitching it internally to this candidate at the right salary can be a great move.
From a candidate’s perspective, or someone seeking a new role, the detailed criteria will help them highlight key skills on their CV which employers are looking for or even show skills which they are aiming to develop.
Job description for Marketing Executive
The Marketing Executive develops and oversees marketing campaigns and continuous ‘always-on’ marketing activities to promote an organization’s products and services. The role can include planning, creative, copywriting, digital and traditional channels, analytical, commercial and administrative responsibilities – all depending on the size, industry and type of organization. The Marketing Executive typically works with other employees and departments across the organization, such as sales, advertising and market research.
1. Role:
The variation of job titles includes: Marketing Officer, Account Executive, Digital Marketing Executive, Online Marketing Executive, Communications Executive, Marketing Campaign Executive, Brand Marketing Executive, Social Media Marketing Executive.
2. Junior roles within the team
The more junior roles are advertised as: Marketing Assistant, Junior Marketing Executive, Junior Marketing Assistant, Marketing Coordinator, Digital Marketing Assistant, Marketing Administrator, Marketing Communications Assistant, PR and Marketing Assistant.
3. Location
4. Industry sector
5. Client/agency side
6. Summary/scope of role
7. Main duties/areas of responsibility
- Implement marketing plans, campaigns and promotional activities to a provided brief (and develop them in collaboration with more senior marketers).
- Generate reports for digital marketing campaigns using data-based analytics tools and present this data in an easy to understand format.
- Generate and execute marketing campaigns across social media platforms.
- Liaise with the media, printers and publishers in the production of on- and offline marketing materials.
- Create campaign and creative briefs for agencies to implement (larger organisations)
- Compose and proofread creative copy.
- Review and paid media options where managed in-house, e.g. Google Ads, Paid social.
- Organize events and exhibitions.
- Update content on the company website in line with search engine optimization best practices.
- Share content and promotions via social networks.
- Coordinate internal marketing activities.
- Manage customer data and campaigns on the customer relationship management (CRM) platform.
- Monitor and measure performance using data analytics.
- Monitor competitor activities and generate leads for products and services.
8. Person Spec: Skills and Experience
Management/Softer Skills
- Management/Softer Skills
- Excellent at communication, networking and working in teams.
- Exceptional writing skills.
- Strong attention to detail.
- Organization and planning skills.
- Adaptable and proactive.
- Commercially aware.
- Creative, with an eye for design.
- An enthusiastic can-do attitude and a drive to succeed.
Technical/Specific experience
- The ability to translate work into compelling content that engages prospective clients.
- A keen interest in insight, innovation, technology and business.
- A passion for social media.
- Experience of website management or basic HTML skills (some roles).
- Computer proficient with Microsoft Office, Adobe InDesign and Adobe Photoshop (some roles).
9. Core competencies
These tend to be required for public sector roles and private companies can interview candidates based on competencies. Some may include leadership, communication, creativity, project management, financial and problem solving.
10. Professional qualifications and associations
- A degree in Marketing or Higher National Diploma (HND).
- Prior professional experience in a marketing role (this could be from a full-time role, work placement or a sandwich year).
- Copywriting/content marketing experience.
List of Roles
- Analytics Manager
- Content Manager/Content Marketing Manager
- CRM Manager (Incorporating Email Marketing and Marketing Automation)
- Digital Account Manager/Sales Director (Agency Role)
- Digital Director/Head of Digital
- Digital Copywriter Digital
- Marketing Manager or Web Manager
- E-commerce Manager
- Marketing Director
- Marketing Executive
- Marketing Manager
- PPC (Google Ads) Search Manager (or Digital Acquisition Manager)
- Search Manager
- Social Media Manager including Community Manager
- Web Developer/Designer
How can Emarkable help:
- Digital Marketing Team Structuring: Emarkable offers expertise in evaluating options for structuring digital marketing teams, including the establishment of a centre of excellence, and defining roles within larger organizations.
- Employee Development Learning Path: Emarkable provides comprehensive training to help marketers assess their learning requirements, whether they are seasoned professionals or new to their roles. Our resources support annual development or performance reviews between managers and team members, fostering continuous growth throughout the year.
- Recruitment Support: Emarkable offers assistance in the selection and recruitment process for assembling high-performing digital marketing teams.
- Onboarding Assistance: Emarkable facilitates a seamless onboarding process for new recruits, ensuring they integrate smoothly into the team and understand their roles and responsibilities.
- Ongoing Support: Through our Evolve programme, Emarkable collaborates with your company to develop a detailed activity plan aligned with your business strategy. We provide ongoing support to implement the plan, ensuring sustained growth and success.
