Unveiling Insights: Webinar Recap and Digital Marketing Benchmarks

Today’s webinar was an engaging exploration into the latest findings of our comprehensive digital marketing study. Attendees were treated to a detailed discussion, offering fresh perspectives and debunking outdated assumptions. The session provided statistical backing for the growth of various platforms, shedding light on the evolving landscape of digital marketing.

Comments and Highlights:

Participants shared their thoughts, expressing surprise at some revelations and appreciation for the enlightening discussion. The session underscored the importance of moving beyond mere figures, and gratitude was extended to all participants for their active involvement. Comments

There were a few surprises,

  • Our assumptions are outdated,
  • It was good to see statistics to back up the growth of different platforms,
  • It is boring looking at all these figures and the discussion was enlightening,
  • Thanks to all the participants, everyone seems to want to get involved.

Online Marketing Benchmarks Statistics Compilation

Our newly curated compilation brings together the finest benchmarks across all facets of digital marketing. This valuable resource is designed to empower you to assess and enhance your online marketing strategies.

How will this Guide Help You

Addressing common questions like “How do we compare?” and “What does good look like?” this guide serves as a compass for marketers striving to improve their performance across diverse channels and platforms. We invest the time in reviewing the latest, high-quality statistics, presenting them in an easily digestible PowerPoint format. This allows you to incorporate credible sources into your presentations, making compelling cases for digital media and technology investments.

Who is This Guide For?

Tailored for those presenting to colleagues or clients, the guide aids in justifying the need for increased or altered investment in digital marketing. It serves as a tool for comparing tactics and evaluating goals against the competition.

Structure of the Statistics Benchmark:

Aligned with the RACE Planning Framework, the guide covers benchmarks in the following areas:

  • Reach:
  • Media mix: Percentage of investment in different media types.
  • Display media: Cost and quality benchmarks.
  • Search engine marketing: SEO and Google Ads click-through rates.
  • Act:
  • Site engagement: Metrics including bounce rate, dwell time, and pages per visit.
  • Lead generation benchmarks: Conversion to lead and lead quality.
  • Convert:
  • Mobile platforms: Conversion rates on smartphones, tablets, and desktop.
  • Channel: Variations in conversion across different media.
  • Category: Conversion variations by country.
  • Engage:
  • Social media marketing: Brand engagement, influence of influencers, paid social spend.
  • Email marketing: Response and engagement rates.
Digital Share of Ad spend by Country
Europe: Ad spend investment by type 
Google Ads click-through rates
Google Ads conversion rates by sector
B2B acquisition channels and content marketing techniques

Key updates include insights on online ad spend by channel, search and paid media click-through rates, landing page conversions, e-commerce conversion rates, and email marketing open and click-through rates.

Our commitment is to provide you with the latest and most reliable online marketing benchmarks, saving you valuable time in research and ensuring you have a single, dependable source for comparing your digital marketing investments and performance.

Stay tuned for more updates and continue to elevate your digital marketing strategies with our benchmarks guide.

Download Guide

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.