Optimise Your ROI on SEO
SEO services (Search engine optimisation) are crucial to your survival, but even the best in the business can fall shy of first-page results. Your return on investment should guide every choice you make. Let’s find out how to maximise those numbers.
Stay Nimble
Digital campaign results are instantly measurable. Google Analytics is a free tool that tells you where your clicks are coming from, how long visitors are using your site, and where they’re focused. This tells you which SEO tools need to be improved to achieve your goals.
Stay Local
Local listings generate 22% of all website traffic. Your city or suburb is a small pond that allows you to become a big fish. It’s a lot easier to dominate local search results than global ones.
Keep Your Costs Down
Google’s freshness scores rank old content lower than new. You can make the most of your assets by refreshing old content and reposting it on your social media pages.
Keep Mobile
Google recommends responsive design for businesses that want to improve search results. This approach adapts to the latest phones and tablets, so you won’t have to create a fresh design for every sparkling new device that hits the shelves.
Use Long-Tail Keywords
Keywords are at their best when they’re three to six words long. Long-tail keywords are pursued by fewer marketers, so they allow you to achieve a higher rank. They also convert more users into buyers.
SEO services produces an average ROI of 200%. It’s an impressive number, but you can push it even higher by maximising your efficiency and minimising your spend.
