9 Content Strategy Marketing Tips to Attract New Customers

Many business leaders and marketing professionals understand the importance of content creation to help boost their web presence. However, providing high-quality content won’t necessarily lead to new custom. You have to target would-be customers if you are to succeed in increasing your sales from new clients. In this article, you’ll find out some of the most effective ways for attracting new customers with content a marketing content strategy.

Ease of Reading

If you are a business that uses jargon or technical terminology, then one of the most important things to do with content marketing is to make it accessible to all. B2B marketing may mean using technical terms but, if so, you should explain them as you go. In short, keep it simple.

Reinforce Your Brand

Content that is on your own site can already convey your full brand identity, but what about other locations? How about your LinkedIn posts, for example? What about third-party content for backlinks? Consider using your branding in all of your content creation for new customers since you really want your brand to be better recognised and trusted. This should lead to more new sales conversions.

Reviews Are Good

Testimonials are always helpful. If you get good reviews on trusted review sites, then make a song and dance about it. Customers might be considering you for a purchase but be put off by a lack of customer comments. Make sure you put this at the front and centre of your marketing campaigns.

Keep it Flowing

One or two haphazard posts here and there isn’t a content strategy for winning new customers. Instead, you need to post frequently with useful content that people find engaging. How-to guides and listicles are still a good way to refresh content in a useful manner. Once read, people will be more willing to consider your firm as one to do business with.

Add Different Content

Keep your Content Strategy changing. Look at what gets the most engagement and which sorts of content are most effective in your sales funnel. Blog posts are the mainstay of many online marketing strategies but what about news stories, videos and podcasts, as well?

Allow and Reply to Comments

When you post something engaging, it should encourage people to want to comment. Thought-provoking articles tend to get the most attention and are more widely shared – something you’ll want if you are to engage with would-be clients. Make sure you keep the conversation going by replying to comments – even negative ones.

Add Social Media Links

Not everyone wants to see a 500-word blog post on a Facebook page, for example, but you should be using your social media accounts to link back to your website’s news feed and landing pages, in the case of new product announcements. Social media isn’t a silver bullet but it is a free way to promote your site’s content more widely.

Add Pillar Content

Unlike normal website content, pillar content runs from 4,000 to 10,000 words, usually describing an entire class of products, sector or service offering in detail. This is search engine-friendly, especially when you’re competing for popular keywords. From your pillar content, link to your fresh blog posts and create backlinks, too. This pillar-cluster is an increasingly important part of content creation nowadays among forward-thinking firms.

Consider the Wider User Experience

Content needs to be readable and informative but, ideally, it will also be entertaining, too. Remember that content doesn’t sit in a vacuum. Break up long passages with relevant eye-catching images. Ensure that all of your site’s pages load fast or people will simply ignore what you have posted. Audit your old content from time to time to check for redundant links and so on.

Do You Need To Create Unique Content?

Let the Emarkable Content Hub take care of it! With over 20 years of content experience, we offer flexible solutions for content creation. Whether you need captivating blog posts, straightforward product descriptions or engaging advertising copy – we can help. Contact us today by completing the form below to find out how we can help you attract new customers.

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.