Top Skills Digital Marketers Should Learn

Does your team need digital marketing training? If you want to improve your company’s marketing, you need to be sure your team has the right skills. Of course, this area of advertising and promotion is massive. You may have some employees who are skilled in certain tactics but not in others. To help bring everyone up to speed on the necessary skills, you might want to consider getting in touch with Emarkable. We can help your in-house talent to improve their knowledge and capabilities with a host of digital marketing strategies.

Content Marketing

Most people are familiar with the saying “content is king”. It’s true. The marketing content that’s produced by your team will always be vital. However, content marketing is a massive undertaking that encompasses many facets. Companies both large and small should consider the types of content they need to produce and then make sure the members of the marketing team have the proper training to execute them. Depending on the company, the types of content that need to be created will vary. Blogging tends to be important for just about every type of business, as it can help bring in more people to your site. However, creating video content, for example, can be just as beneficial.

Design Thinking and Planning

Other skills that will be monumentally helpful for the in-house team include design thinking and planning. Design thinking encompasses ways of tackling problems with the user in mind. By looking at problems from a user’s point of view, you can often illuminate better means of marketing that will speak to your customer’s needs. Design thinking requires a process that includes five steps—empathise, define, ideate, prototype, and test. Using this method can work well because it focuses on the user’s overall experience.

Social Media Management

Nearly everyone today has social media. It has become a major part of our lives whether we’re talking about Twitter, Instagram, Facebook, etc. People spend a substantial amount of time on social media today, so it makes sense that a lot of marketing is going to take place there. After all, businesses want to be and to market where the people are. Having a strong presence on social sites lets customers and potential customers interact with brands and discover new brands. Your team needs to know how to connect with people through these sites, and how to create social media content that gets clicks. We can help ensure your marketers are up to the challenge.

Get the Help You Need to Grow

Digital marketing is constantly evolving and the things that worked yesterday may no longer be quite as successful today. You will want to always make sure your team is capable of meeting all of these marketing challenges. This is where some guidance and training from Emarkable can help. We can let you know about all of the best practices for social media marketing, content creation, and more. It’s time to get in touch and learn more about how Emarkable can help. To learn more and join the Academy, reach out to Patrick, our training coordinator. 

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.