7 Tips for Hiring Digital Marketing Staff That Add Value
Businesses today must be digitally literate to be relevant. That includes your marketing efforts. Finding the best team to implement an appropriate digital marketing strategy can be difficult because everyone wants to hire the best of the best. Here are some tips to give you a head-start with that goal.
1. Start with a Plan
Hiring a team to manage your digital marketing strategies is no different from any other business decision. Everything in business requires a plan. Without a clear plan of action, the other steps in the hiring process likely won’t go as smoothly. To create your plan, determine precisely what your digital marketing team needs to do. Are you launching a large-scale marketing campaign, or do you simply need someone to manage your current social media marketing or email marketing strategies?
2. Create Engaging Job Postings
When developing your digital marketing staff, you want to create engaging posts that attract the top talent in the field. Many times, the potential employees will find you instead of the other way around. The key is to have postings that grab a candidate’s interest. Don’t neglect to scout for in-house talent; your ideal candidate could be right under your nose.
3. Recognise the Importance of Candidate Compatibility with Company Culture
Hiring a compatible candidate sounds simple enough. However, before you can choose the right person, you must first clearly define what that culture is. Your management approaches and best practices help to determine your overall culture. Even if you find the person with the right skills for the team, they may not fit with your company culture. Consider asking the candidate to complete a personality test such as the The Big 5 to see if they’ll be a good fit.
4. Use Social Media to Your Advantage
Today’s talent handles a job search differently than previous generations. They are more active on social media, so using social media as part of your recruitment strategy can be advantageous to locate top talent. You especially want to use a social strategy when you are looking for new recruits for your digital marketing team because those recruits will be the ones who understand how to market your product or service using that same media.
5. Conduct a Great Interview
The interview is, of course, where you narrow the field of potential employees to the ones with the training and skills you need for your team. The tactics you use during this process will determine if you hire a great team member or a mediocre one. Consider using a multi-level interview process, so both you and your candidate have the opportunity to ask any questions that occur to you without the necessity for repeat phone conversations.
6. Make a Personalised Offer
When you find that perfect candidate, don’t wait months or weeks to make them an offer. If you wait too long to make your offers, the candidate you have your eye on could be scooped up by the competition. These days candidates expect more than just monetary compensation and traditional benefits when they make an offer. Candidates are looking for what the company offers, so making your offers as personalised as possible is essential.
7. Encourage Feedback
When you’ve completed the hiring process, encourage your candidate to give you feedback on how they felt it went for them. Asking for this feedback accomplishes two things. One, it makes your new hire feel valued at the outset. Two, it gives you insight into what changes you should make in the future for a smoother hiring process.
The top talent in the digital marketing industry is in high demand. To learn more about ways to attract top talent to your company, consider contacting our Academy Team to learn how we can help you develop your digital marketing team.