Blogging Still Works Wonders in 2022 When Done Correctly

Content marketing is a catchall term that covers a host of different tactics and strategies aimed at getting more potential clients, customers, followers, etc. However, the term “content” has expanded and changed over the years to include more than just traditional advertisements. 

Today, everything from podcasts to videos, eBooks, photos, infographics, and more are considered potential marketing content. This includes blogging, which is still one of the best and most effective methods of building an audience on the Internet. Blogging can work well for just about any type of business.

Benefits of Blogging

Consider the benefits blogging can provide for your inbound marketing efforts.

  1. Blogging helps to drive traffic to your site and quality content can help to increase loyalty and trust, and it can convert traffic to leads. It will help to build links, and it can drive long-term results for a business. 
  2. Blogging will help to magnify your brand, and it serves to reach a lot of people now and well into the future. After all, blogs will last as long as your site lasts—and sometimes even longer. 
  3. Blogging is affordable as a form of marketing, and it will fit in nicely with other strategies and tactics.

Blogging Tips and Tactics that Work

Now consider some of the best practices when it comes to blogging. 

  1. One of the first and most important things to keep in mind is that you need to be consistent when it comes to posting. You don’t have to post daily if you don’t have the time or energy, but you want to choose a schedule and stick to it whether it’s once a week or once every two weeks. 
  2. Find topics that are important to your audience and focus on those. 
  3. Choose good, long-tail keywords that will work well now for the content and that will work well for you in the future.

Blogging Mistakes Your Team Should Avoid

Of course, as beneficial as a blog may be for companies that want strong content, there are also potential issues you will want to avoid. 

For starters, consider the topics you cover. You should focus on the things that concern and worry your ideal customers. Focus on their needs, wants, pain points, etc., and create content that gives them what they need. Whether it’s entertainment, some enlightenment, a how-to post, etc., create posts along the lines of things your readers want or need.

Start Blogging Today

In the end, blogging has a lot of advantages. It is an ideal means of adding more content to your site, which search engines like. Blogging could help you to rise in the search engine results pages and it can allow you to come across as more of an authority in your field. If you are interested in learning more and improving your skills, consider connecting with us. You can reach out to Patrick, our Training Coordinator, at patrick@emarkable.ie, or fill out the form on this page.

Richard Coen

Richard Coen

With over 17 years experience in Digital Marketing, 25 years in sales and 22 years business development, Richard assists companies develop key growth strategies on a local or international basis. He can assist marketers achieve balance in their approach to key areas affected by the growth in digital marketing.