4 Tips To Upskill Your Digital Marketing Team (And How To Know When They Need It)

Digital marketing is an essential part of modern business. If your team isn’t firing on all cylinders, it could be that your strategy is bad, or it could just be that one (or more) of your team members isn’t hitting the mark because they’re behind in their digital marketing education and training. Unfortunately, that lack of training is going to cost you in more ways than one, so you need to make sure that you stay on top of things.

Signs that Training is Needed

Sometimes, it’s obvious that people need additional training and support. You might see them falter in their own marketing efforts or struggle to develop new campaigns or keep up with their colleagues. If you see people constantly asking for help from their colleagues or trying to copy what they see, it might be another indicator that they’re lacking confidence because they need more training and support.

Pay attention and you’ll notice when your people need a little more support and assistance in their roles. You’ll often see things like:

  • Frustration with their own efforts
  • Lack of forward movement
  • Not following best practices or company-preferred methods
  • Struggling to get conversions
  • Employees feeling underappreciated or discouraged by the lack of support
  • Clear misunderstandings or inabilities in any areas of digital marketing

Of course, any number of things could point to a need for more training, but these types of things will help you get a better idea of what you should be looking for. Now, let’s talk about how to resolve the lack of training.

4 Tips To Upskill Your Employees

1. Set Goals

This should be a collaborative effort, not you deciding which goals or metrics your employees need to reach and then informing them. Involve them in creating the goals so that they take ownership of their upskilling.

2. Allocate Time

The biggest reason employees don’t get to take advantage of upskilling and training resources is because time isn’t given by the employer. If you want people to keep learning, you have to make that part of their daily (or weekly) routine.

3. Have a Learning Space

When you have a dedicated learning space in your physical workspace, that will encourage people to keep up with training and education.

4. Focus on Personalised Learning

Employees need to be treated as individuals, and that includes with training and education. Personalised learning solutions will help you upskill people effectively and get much better results.

You can also enlist the eLearning and live training resources available from our Emarkable Academy.

Use the Emarkable Academy to Take Your Team to the Next Level

If you want to train your team on various aspects of digital marketing, including email marketing, social media marketing, content marketing, and search engine marketing, and even more, you can learn how Emarkable Academy can transform your digital marketing team. You’ll have all the resources that you need, including live training and support from our team of experts to ensure that your team has the latest skills and knowledge on digital marketing strategies, tactics and best practices, tools, and management approaches.

Check out our Academy resources and measure your team with a simple online digital skills assessment.

Patrick Fox