Ecommerce Marketing Tips During the Coronavirus Pandemic
It has been over a century since the world last saw a pandemic of this scale. The novel coronavirus pandemic is wreaking havoc in every nation, forcing businesses to close their doors, workers, and shoppers to stay home, and even requiring that children stay at home rather than going to school.
It can seem bleak and hopeless, but this too shall pass. It is simply a matter of finding ways to stabilise your business until it does. For SMBs, eCommerce offers exactly that opportunity, but a few tips will help ensure that you’re able to make the most of this opportunity and build a stronger business despite the pandemic.
If there is one place that you must be during the coronavirus pandemic, it’s on social media. We’re talking about Facebook, Instagram, LinkedIn, and even Twitter. Other social networks might also be worth your time depending on your audience demographics, such as WhatsApp and Snapchat. Why social, though? Simply put, when everyone’s locked in their homes and businesses are no longer functioning, social media user numbers are skyrocketing.
You have something of a captive audience here, which ensures that you’re able to accurately target your ideal customer more easily and in higher numbers than ever before. Of course, you need to ensure that your marketing message is compassionate, supportive, and designed to help lift spirits.
Again, your customers are at home. They’re trying to find things to occupy their time. What this means is that you’re far more likely to see a higher email open rate now than prior to the pandemic. It is possible to turn enforced boredom to your business’s advantage through email marketing and savvy messaging.
Of course, like with social media marketing, your email copy needs to be encouraging and uplifting. With the right message, you can let your audience know that your business is still open and that your products can be purchased online and shipped right to their home, with no need to set foot outdoors (which is impossible while we’re on lockdown anyway).
Google and Bing advertising provide you with the means to gain immediate visibility through strategic placement in the search engine results pages (SERPs). With the right copy, the right keyword strategy, and the right bidding tactics, you can drive online traffic to your site, inform your audience that you are still open, and generally boost your bottom line to help ensure your survival.
The Bottom Line
Covid-19 is not the end. It will pass in a few months. However, the repercussions will be with us for a long time to come. It will cost lives. It will destroy some businesses. However, that does not have to be the case for your company. Ecommerce platforms, combined with smart yet compassionate digital marketing, can help you remain visible to your audience even when they are locked down at home and your business cannot open its doors.
If you’re struggling here, we’re happy to help. Contact us today to schedule an online consultation on how your business can survive the pandemic.