Adapting Your Business to the Coronavirus Threat
The coronavirus threat has developed into a global pandemic. No nation on the planet has escaped it, and the impact continues to increase. What does that mean for your business? Is it time to think about worst-case scenarios? Actually, while the threat is real and it will have repercussions that last for decades to come, now is the time to adapt and push forward. How do you do that, though?
Focus on eCommerce
One of the most critical considerations, particularly for small and medium businesses (SMBs) today is to realise that while your customers may be locked down and required to stay in their homes, they have not stopped needing the products that you have to offer. You simply need to find a way to make them aware that you’re still in business, to provide them a way to purchase those products, and then deliver those products to their door. eCommerce is that solution.
Any business that sells a physical product can find success through eCommerce. And, in a year marred by Covid-19, eCommerce is the only way forward. Anything less means relying on foot traffic that has long since dried up. While some businesses will not emerge from the pandemic, creating a website and selling your goods online will help ensure that you stand the best chance of surviving.
Of course, moving to an eCommerce platform is not as simple as that. There are key challenges that you will need to overcome. First, you will need a website designed to handle eCommerce traffic, protect consumer financial and personal information, and ensure an optimum shopping experience. You’ll need high-quality images of your products, compelling descriptions for everything, a partnership with shipping providers, and more.
Beyond setting up your eCommerce website, you need to delve into the world of digital marketing. If you’re unable to make your audience aware that you’ve moved online, they will forget about you in time. The effects of the coronavirus threat will be with us for somewhere between three and six months. During that time, your customers will still need the same products they’ve always required, but it is up to you to ensure that they can still buy from you. Digital marketing gives you the means to get the word out. How, though?
Actually, there are plenty of options. Facebook and Google ads offer lots of immediate reach and traction. Content marketing, video marketing, and SEO offer longer-term solutions that enhance visibility and increase your ranking in the search engine results pages over time. Combining these digital marketing strategies can help ensure that you’re able to immediately reach customers in your area who need what you’re offering, while building visibility and success over time.
A Helping Hand
At Emarkable, we can help you with every step in this process. From creating an eCommerce website to Facebook and Google ad campaigns, content marketing, and everything in between, we work with you to ensure that you not only survive the pandemic, but that you can thrive.