Focus on These 5 SEO Content Factors

If you have a blog or a website, the most important thing to getting new readers or customers is to show up in the search results. In order to do that, your site must have strong SEO Content to be attractive to the search engines. . You have to produce high-quality content, but you may be wondering, what does that actually mean?

Here are 5 SEO Content factors that are super important for getting your site to show up in a web search.

Use Good Grammar

According to the former head of search at Google, Matt Cutts, having good grammar and proper spelling is crucial to your ranking. “If you look at the PageRank of a page–how reputable we think a particular page or site is–the ability to spell correlates relatively well with that,” he said.

That doesn’t mean you need to be an English major to show up in Google’s search results. You simply need to work with the right tools such as Grammarly.

These types of add-ons and apps can help check your copy for typos or grammatical errors so that you can fix them before Google pushes your page to the bottom of the search results.

Create a Great Structure

The structure of your content should promote readability.

The easier your copy is to read (or scan actually), the more potential customers will take the time to actually read your words. Also, by creating a nicely structured post, you will get more attention from the search results.

To make your posts more readable, ensure that you have used small paragraphs and separated different subjects with subtitles. You can also break things up into bullet points to help eliminate some of the monotony of the copy and make it more visually appealing.

Publish Regularly

There is one key thing that your customers and the search engines have in common: they love fresh content.

That means you should be updating your site regularly with new blog posts or other types of content.

All of this activity will inspire avid readers, and it will also help boost your search engine rankings.


Add Plenty of Links

You should also make inner linking a focus of your content creation strategy. All of your blog posts should have two to three links to other pages within your site. It is better to have a couple of those be deep links instead of just sending people back to the home page or the contact page.

Try to find a way to tie your posts into one or two other posts on your site. You can link to individual products as well or less frequented pages as well.

Make the Most of Your Content

Focus on These 5 SEO Content FactorsAs you can see, SEO Content is more than just trying to add a few keywords here and there. It is important to create an entire strategy that incorporates all of these key factors listed here.

Make sure that you are creating informative content that is free from grammatical errors.

Make the post easy to read, and make sure that it has a good structure that is easy to read.

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.