Building Beautiful Websites for Construction Company Owners
If you’re a construction company owner, chances are you’re an expert builder when it comes to bricks and mortar but you may be facing a challenge when it comes to building a business website. If you’re asking yourself whether or not you need a website, the answer is a resounding Yes! Don’t make the mistake of thinking that you don’t need a website because you don’t sell products online – all businesses nowadays in every sector need an online presence to stay in the game.
While it may be tempting to opt for a simple static website, that really won’t do the job these days. Your business deserves a website that will act as a showcase for your company. It’s not just an online space to post your contact information, if you want to stay ahead of your competitors, you need a website that will work hard for your business, attracting new customers so that you can build your business in the years to come. In a nutshell, you need an online presence that prospective clients can interact with and see why your company is the one they are looking for.
A business website is a great place to display the projects you’ve completed for satisfied customers so that any prospective clients can get a clear idea of how you can help them to build new properties or refurbish their existing buildings, whether domestic or commercial. If you specialise in a particular sector of the construction industry, your website can be designed to appeal to customers who are looking for building/construction services just like yours.
Building a beautiful website is a great way to offer prospects a peep through the window into your world. Think of the website as a building and the tabs as different rooms within that building. The home page is your front door where you can describe what you have to offer. From that point, visitors to your website can move through each tab/room where you can list your specialities in one, display testimonials from satisfied clients in another, update your readers with your latest news and offer them an easy way to get in touch via a contact form. You can even add a “gallery” where you get to showcase photos of projects that you’ve successfully completed.
Whilst you’re an expert in the real world at building structures of all types, you probably haven’t had much experience of building in the virtual world – building websites. It’s not just a matter of pressing a few buttons or using an app and you have a fully functional website. Just like in the building business, you need to have the right tools for the job. Your website will need to work as a marketing vehicle for your business, and you’ll need to design and decorate it with SEO (search engine optimisation) which will ensure that Google can see your website. There are various tips and tricks that can be used to push your website to the front page of Google’s search results, cementing it together ready for success. If you collect and store information about your clients, you’ll need to make sure that your business is compliant with GDPR, the data protection rules.
You would probably not recommend that a prospective client who’s interested in DIY build their own home – you know that you could do a much better job for them and build a beautiful home that is not only structurally sound, but has everything a home needs, such as a good plumbing system, effective and safe electrical wiring, doors that are hung correctly, windows that will keep out the cold. To top it all, you would build a home that complies with all current building regulations and while doing so, you would comply with safety legislation to ensure that all team members are working in a safe manner and following best practice. You would advise the customer that you can build the home for them.
It’s just the same with websites – they need to not only look good, they need to function correctly, comply with legislation and follow best practice. As website builders, we wouldn’t recommend that you build yourself a “lean-to” website, we would recommend that you engage the services of a specialist, one with the knowledge and expertise necessary to make sure your website will benefit your business now and in the future.
The same applies to refurbishment and repair work – you, as a builder, have the necessary skills to make sure that repairs are carried out without risking the structural integrity of the building, modernising areas to make them more suited to the customer’s needs. A website specialist will do the same for a website – rebuilding to make it fit for modern browsing and your business requirements.
Why not get in touch now and speak to one of our friendly experts who will advise you on the best way to build your business website?
He can assist marketers achieve balance in their approach to key areas affected by the growth in digital marketing.
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