Getting Personal!

We’re all aware of the benefits of taking your business online – it’s the 21st Century way of doing business.  You’re open all hours, you reach a much wider, even global audience and you can showcase your products or services in the homes of people around the world.  Online advertising is so much more efficient and cost-effective than print ads, getting you more bang for your buck every time.  Moreover, you can target different audiences and raise brand awareness in the right circles to boost your business.

What about your target audience of customers and potential customers?   Doing it online makes the whole process so much easier for them.  They can browse and shop from the comfort of their armchair, or using a smartphone which enables them to shop on the go, whilst commuting, stuck in traffic or waiting for an appointment.  It’s never been easier to do business than it is nowadays.  However, with all the benefits that the internet has to offer, it’s become a pretty crowded place and business are fighting for attention, trying to find ways of standing out from the crowd.

With so much information streaming in and so many offers, a business owner can seem overwhelmed when trying to work out the best way to connect with potential customers.  After all, each and every customer is different.  They all have their own problems and are looking for solutions, they all have differing requirements, and they all have differing attitudes and outlooks.  One thing they do have in common – they are all more likely to respond to a personalised service, a service which can solve their particular problem.  This is where personalising your offerings can help you to connect with all of your customers in the most appropriate way for each and every one of them.

Here at Emarkable, we’ve partnered with SharpSpring so that we can provide our clients with the most effective tools to tailor their business communications and offer each of their customers a totally personalised experience.  SharpSpring is a marketing automation provider for businesses and agencies that impressed us so much here at Emarkable that we decided to add it to our toolbox so that our clients can benefit from it too.  SharpSpring Mail+ offers the following benefits to users:

  • Dynamic forms designed to increase online lead generation
  • Marketing automation that can identify each day’s most promising leads
  • Email automation that’s behaviour based and personalised
  • Identification of website visitors via behavioural based contact tracking
  • Landing pages designed to increase lead generation and secure conversions
  • Built-in and 3rd party customer relationship management (CRM)

This means that it is easier than ever to deliver personalised messages to your potential customers at each stage of their customer journey.  Each email will be uniquely tailored to the individual customer’s requirements, offering them a solution that’s hard to turn down.  Whatever the customer’s behaviour when reading your emails or visiting your website, you will gain the knowledge you need about each one to make them an offer that’s hard to resist.

Integrating SharpSpring with Google Analytics will provide you with a potent digital toolbox that can be used to increase online lead generation and take your business to the next level.  Instead of spending valuable time researching what your customers want or designing surveys that will gain insights, all the data you need on each potential lead will be available at the touch of a button.

Use the information available to you via SharpSpring to increase the relevance of your communications and provide them with a personalised experience when visiting your website.  Web personalisation is the mostly popular method used in transactional e-commerce sectors like financial services, retail and travel.  Web personalisation increases customer engagement – developing customer personae templates enables you to communicate with an individual or particular group of customers and increase the likelihood of a response.  Customise your email subject lines to appeal to each customer, increasing the likelihood that they will be opened and read.

Personalising your marketing messages means that you no longer have to deliver the same old generic messages and content to each prospect, you can use a personalised approach which will create trust so that you can nurture your leads more effectively and deliver a great customer experience.  Offering the right type of content and the right time is a powerful “customer-first” approach which enables your prospects to easily complete the customer journey.  It can be used to shorten the sales cycle and generate revenue faster – the faster your turnover, the faster your business will grow.  Targeted content of this type attracts the best quality leads and delivers an increased ROI.

If you’ve read all this and determined that you’re ready to boost your business in a powerful and personalised way, why not get in touch and one of our expert team members will discuss your specific requirements and set you on the road to success for you and your business.?

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.