9 Essential Elements of a Successful Social Media Campaign

As a business owner you’re probably aware of the importance of social media when it comes to marketing your brand. Savvy 21st Century business owners know that using a range of social media platforms enables them to reach a wider, global audience and increase awareness of their products, leading to an increase in sales and business growth. Let’s take a look at some of the essential practices you’ll need to become familiar with in order to harness the power of social media marketing to benefit your business, attracting new customers and building an army of brand advocates who will spread the message about how great your company is.

  1. Essential Elements of a Successful Social Media Campaign – Identify – your business goals and objectives so that your social media campaign is tailored to achieve success.
  2. Specific Marketing Objectives – should be determined so that you can identify milestones and measure the success of your campaign.
  3. Identify – your target audience so that your campaign can be designed to attract their attention.
  4. Research – the competition in your sector and check out their social media campaigns so that you can’t be accused of copy-cat tactics.
  5. Social Media Platforms – you’ll need to find out which social media platforms your target audience is using and register with each of them to communicate your message to the right people in the right place.
  6. Content Strategy – creating a content strategy is essential for a successful social media campaign.
  7. Regular Posts – on social media channels are a must. Interact with readers, ask questions, run polls, hold competitions to win discounts, etc.
  8. Add Value – when using social media platforms it’s vital that your messages add value for your audience – tips and tricks, how-to’s and news about your products/services.
  9. Keep up to date – with the news so that you tell your audience about new developments which could affect them or the way they use your products/services.

Would you like more on social media?

Download our 27 Essential Elements of a Successful Social Media Campaign.

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.