Quick – Fire Guide to your Online Strategy

Digital marketing isn’t just about doing it – it’s about doing it right and doing it on the right social media platforms for your business.

Digital marketing is a constantly changing discipline and keeping up to date with best and most effective practice is essential for business owners who want to stay ahead of the game.  Maintaining your online visibility means staying current when it comes to new developments, new trends and new platforms.  As each new social media trend appears, digital marketers scramble to get on board and harness the power of the new kid on the block.  However, before committing to a specific platform or marketing activity, it’s vital that you take a closer look at whether it will work for your business.

You don’t need to be on every platform available to reach your target audience, you just need to make sure that the ones that you do use will increase your brand visibility and your overall return on investment (ROI).  While 75% of internet users use a social media platform on a regular basis, it makes sense to find out which ones your target audience use.

Once you’ve determined where your audience is hanging out online, it’s time for you to connect with them and let them know all about how great your products/services are.  Businesses that use social media should experience a sharp increase (more than 60% in many cases) in the effectiveness of their marketing techniques and activities.

Your company’s social media activity needs to be geared towards building a following – an army of brand advocates who want to engage with you.  Encouraging your audience to share their experiences with your products/services with family and friends is a potent way of reaching an even wider audience and showcasing your business to more potential customers, generating leads as you go.

Of course, you’ll need to ensure that your company website is optimised to take advantage of an increase in traffic and appeals to potential buyers on all levels, with calls to action featuring throughout your website to encourage even more lead generation.  Create attractive offers and make sure your landing pages that showcase the offer features a form to collect information from these leads and add the data to your CRM system.

If you’d like some advice from one of our experts on how your business can stay ahead of the game with an effective digital marketing strategy, get in touch now and we’ll be happy to discuss this with you.

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.