IE Domain Registry Change Policy on registering .ie domain names.

Extract from IEDR notification this morning.

We are pleased to tell you about a proposed policy change which we believe will make dot ie domains easier and faster to register for you and your customers. We think they will want to know about this change and we hope that they will appreciate you telling them about it.

The proposed change
From January 2018, you won’t need to provide a claim to register your .ie domain name. This means that anybody with a connection to Ireland can register any dot ie domain name they want.

This is a big change to how dot ie registrations work. We currently check every dot ie domain registration to ensure that the applicant has a valid claim to the domain name and a connection to the island of Ireland. With this policy change it effectively means that any dot ie domain name is available on a first come, first served basis, to anybody with a connection to the island of Ireland.

What’s not changing? 
.ie domains will still be:

  • Reserved only for people and businesses with a connection to Ireland
  • As safe as ever
  • Checked to verify that the people registering them are who they say they are
  • Checked to ensure that the people registering them have a connection to Ireland

The ask
We’d like you to inform your customers, especially brand managers, IP experts and marketing personnel, about this change to give them a chance to register,and protect, any dot ie domains that they would not want to fall into a competitor’s hands. We are aware that some Irish businesses do not register the dot ie version of their business name, believing that the name cannot be registered by anyone else. This is an important message that your customers should be informed about. You will also be providing them with valuable information that will help them to protect their IP, brand, trading names and online presence.

The details
We have prepared a short informational flyer that we would encourage you to share with your customers via all of your communication channels.

A public consultation on the proposed policy change is currently underway and will close on 30 September 2017. You and your customers can have your say at www.iedr.ie/public-consultation.

We will have an informational video shortly on how it could affect your customers. In the meantime, an FAQ is available on our website. Again, we would encourage you to share this with your network.

We’re here to work with you and your customers to make sure that this change is a positive one for all Irish businesses and consumers. Please contact us at info@emarkable.ie if you have any questions or if you would like any more information about this.

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.