5 Elements of an effective Ecommerce Digital Marketing Strategy

Discussing the elements of an Ecommerce Digital Marketing Strategy that works

If you have ever wondered why your online business is not taking off in the direction you thought it would, maybe it’s time to reconsider your business strategy. Planning your online business is essential. Giving your company a personality and interacting with your customers is essential to gaining new customers -and more importantly – keeping them!

Emarkable is an agency that specialises in crafting Digital Marketing Strategies that work. Our technique helps ecommerce companies generate more revenue. By using our specialised process in Inbound Marketing and Marketing Automation Services, we have helped our clients realise their potential to gain new business.

Here are some of the ways in which you can help your company:

Design and implement your content marketing strategy
Target MarketThink about how you will reach new clients. You could use a blog to update potential clients and keep check of how much traffic you are getting. Video and newsletters are also good ways to interact with potential clients. Ensure you review your strategy on a regular basis to ensure that it is having a postive impact.

Know your target market
Make sure that you know the customers who are likely to buy your product or services. Understanding how your target audience uses the internet, and engages online will stand to your strategy.

Brand your company
Giving your company ‘personality’ is a good way of making it more marketable. Putting a name to a face is also helpful, so try using the same people in your emails or videos. This helps customers easily identify with your company brand.

Which Social Media platform should you use?
As it is difficult to tell which platform would work best for your company, try using a range of platforms to see which one works out best for you. To get even more out of social media, try automating your posts so that they are scheduled for optimum times throughout the week. Although you will still need to keep an eye on the comments, scheduling posts frees up more time to devote to other areas of your plan.

How should you get your message across?
Use Email – it may seem out dated but Email is statistically a good way to gain more traffic for your online business. Be sure to send out regular emails to your target market.  Mobile commerce is the fastest growing area of business, making email a great way to grow business.

These are just a few ideas that can help your business take off. If you want to know more about how we can help you develop an ecommerce digital marketing strategy, click the image below for a free consultation.


Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.