Did Your Web Guy Make More From Your Website Than You Did?

Have you spent quite a lot on your website yet the leads that were promised never materialised? Why did you build a site, to get leads or to improve your company’s presentation. Probably both. Unfortunately you have engaged in a process with a designer who fundamentally does not understand how to generate leads online. The cost of the site is higher than the revenue generated from the site.

Want to know how to generate leads from your website?

Let’s look at the top 10 reasons why B2B companies don’t generate leads with their websites.

1. You haven’t properly defined your target audience.
Who are you targeting, are you providing them with valuable information? Remember WIIFM – What’s in it for me!

2. Your website looks like it was designed in 2008.
Times change, design changes, technology changes and you need to change as well. Review your competitors how do you compare.

3. There’s no helpful, in-depth information on your website.
Establish yourself as the expert you are. Help your customers. Provide a new way of doing things. Remember most people search Google for solutions to their problems – are you the solution?

4. You’re not blogging.
Demonstrate expertise, thought leadership and information that can help your customers. Blogging is extremely search engine friendly, blogging will help you build awareness across Google and other search engines.

5. There are no calls to action on your website.
Show people the next step, ask for the business! Too many sites provide information and don’t ask the visitor to contact, download or buy.

6. Your website doesn’t have any landing pages (or conversion pages).
Landing pages, or conversion pages, are the pages that are focused and clear – a clear call to action with a focused offering. These pages generate the highest levels of enquiries.

7. Your website is all about you.
Here is what we do, and here is what we can supply. What about your customer, talk about the benefits that you bring and the value proposition that will make their lives better.

8. Your website doesn’t get enough visitors.
where are you visitors coming from, have you enough to reach your revenue targets. Only a percentage of your visitors  will engage with you so how many do you need to generate enough leads?

9. You’re not using  social media.
LinkedIn, Facebook, Twitter and others, are you engaging with your target market on these channels? Is your competition? Is there an opportunity?

10. Your website is not important.
You haven’t updated your website in years? Your website is the last thing that gets updated? You don’t have a success plan or strategic plan for your website? Perhaps you will get to it at some stage.

Your website is like other forms of advertising and marketing. It takes a plan to succeed in online lead generation, and it takes a time commitment. Are you making it a priority?

Don’t give up on using your website for lead generation. All B2B companies can generate leads from their websites. If you aren’t generating new leads, perhaps it’s time to change your website and your approach and try something new.

How can you plan to generate more leads from your website?


Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.